https://has.hcu.ac.th/xmlui/handle/123456789/2188 Tue, 01 Sep 2026 22:49:55 GMT 2026-09-01T22:49:55Z https://has.hcu.ac.th/xmlui/handle/123456789/6164 Title: 大城府国家艺术博物馆汉语服务研究摘要评估 Authors: Athittaya Homyamyen; Zhao Ping; อาทิตยา หอมยามเย็น Abstract: 泰国国家艺术博物馆是泰国重要的文化旅游目的地。该馆的建立旨在收集、保存和传播诗 丽吉王后研究院的高品质手工艺品，在传承泰国艺术和工艺知识、为公众和农民子女创造就业 机会以及促进泰国智慧的延续方面发挥着至关重要的作用。目前，泰国政府对中国游客实行免 签政策，使得赴泰中国游客数量持续增长。因此，在文化旅游目的地发展中文服务对于提升服 务质量和促进旅游业发展至关重要。 本研究旨在调查泰国国家艺术博物馆中文服务的现状，分析其在为中国游客提供服务方面 存在的问题和障碍，并提出改进建议。本研究采用混合研究方法，通过问卷调查和访谈收集中 国游客和博物馆工作人员的数据。随后，运用描述性统计和 SWOT 分析法对数据进行分析，以 识别中文服务的优势、劣势、机遇和挑战。; The National Arts Museum is a significant cultural tourism destination in Thailand. It was established to collect, preserve, and disseminate high-quality handicraft works from the Queen Sirikit Institute, playing a crucial role in transmitting knowledge of Thai arts and crafts, creating employment opportunities for the public and the children of farmers, and thus promoting the continuation of Thai wisdom. Currently, the Thai government's visa exemption policy for Chinese tourists has resulted in a continuous increase in the number of Chinese tourists visiting Thailand. Therefore, developing Chinese language services at cultural tourism destinations is essential for improving service quality and promoting the tourism industry. This research aims to study the current situation of Chinese language services at the National Arts Museum, analyze the problems and obstacles in providing services to Chinese tourists, and propose guidelines for improving these services. A mixed-methods research approach was used, collecting data from Chinese tourists and museum personnel through questionnaires and interviews. The data was then analyzed using descriptive statistics and SWOT analysis to identify the strengths, weaknesses, opportunities, and threats to Chinese language services. Description: Proceedings of the 13th National and International Conference on "Research to Serve Society", 24th-25th July 2026 at Huachiew Chalermprakiet University, Bangphli District, Samutprakarn, Thailand. p. 1-5 Thu, 01 Jan 2026 00:00:00 GMT https://has.hcu.ac.th/xmlui/handle/123456789/6164 2026-01-01T00:00:00Z https://has.hcu.ac.th/xmlui/handle/123456789/6163 Title: 语音负迁移视角下泰语注音辅助工具的效果反拨与重构研究——以泰国北 揽府 Nathkarn 夏令营汉语教学为例 Authors: Lai Xiaoyun; Tanes Imsamran; 尹士伟; ธเนศ อิ่มสำราญ Abstract: 泰语注音法作为泰国初级汉语教学的“认知支架”被广泛使用，但其对语音习得的影响利 弊并存。本研究以泰国 Nathkarn 夏令营为个案，采用前测-干预-后测的实验设计，结合定量 问卷与基于 Praat 软件的声学语音分析，考察了传统泰语注音对学习者声、韵、调产出的阶段 性反拨效应。研究发现：泰语注音在教学初期（1-2 周）能显著降低发音焦虑并提升流利度， 但在进入“三周临界点”后，其音位近似缺陷会导致发音“化石化”，引发舌面音塞擦化、卷 舌音扁平化及上声（T3）末尾升部截断等系统性偏误。基于此，本文构建了一套具备“负迁移 规避”功能的重构设计方案（音位差异显性化、动态梯度撤离、调型轨迹可视化），实证表明 该方案能有效平衡短期沉浸式教学中的流利度与准确度。; Thai phonetic notation is widely used as a “cognitive scaffold” in elementary Chinese language teaching in Thailand, but its impact on pronunciation acquisition has both advantages and disadvantages. This study, using the Nathkarn summer camp in Thailand as a case study, employed a pre-test-intervention-post-test experimental design, combining quantitative questionnaires with acoustic speech analysis based on Praat software, to examine the phased backwash effect of traditional Thai phonetic notation on learners' pronunciation of sounds, vowels, and tones. The study found that Thai phonetic notation significantly reduced pronunciation anxiety and improved fluency in the early stages of teaching (1-2 weeks), but after reaching the “three-week critical point,” its phonemic similarity defects led to “fossilization” of pronunciation, causing systematic errors such as affrication of palatal consonants, flattening of retroflex consonants, and truncation of the rising part at the end of the third tone (T3). Based on this, this paper constructed a reconstruction design scheme with “negative transfer avoidance” function (explicit phonemic differences, dynamic gradient withdrawal, and visualization of tone trajectory). Empirical results show that this scheme can effectively balance fluency and accuracy in short-term immersive teaching. Description: Proceedings of the 13th National and International Conference on "Research to Serve Society", 24th-25th July 2026 at Huachiew Chalermprakiet University, Bangphli District, Samutprakarn, Thailand. p. 20-23 Thu, 01 Jan 2026 00:00:00 GMT https://has.hcu.ac.th/xmlui/handle/123456789/6163 2026-01-01T00:00:00Z https://has.hcu.ac.th/xmlui/handle/123456789/6162 Title: 泰国法律事务所的汉语服务研究—以高梧桐律师事务所为例 Authors: Praphan Santiwitthayawong; Naris Wasinanon; นริศ วศินานนท์; 何福祥; ประพันธ์ สันติวิทยวงศ์ Abstract: 随着“一带一路”倡议与“泰国 4.0”战略的持续推进，中泰经贸合作不断深化，越来越 多中国企业赴泰投资发展。与此同时，跨国经营过程中涉及的法律事务日趋复杂，语言障碍与 文化差异也逐渐成为影响法律服务效率的重要因素。在此背景下，泰国法律市场对专业汉语法 律服务的需求不断增长。 本文以泰国高梧桐律师事务所为研究对象，围绕其汉语法律服务模式、客户满意度以及跨 文化沟通机制展开研究。文章采用文献研究法、个案分析法、问卷调查法及 SWOT 分析法，对 事务所在中泰跨境法律服务中的运行模式与竞争优势进行系统分析。研究发现，高梧桐律师事 务所凭借“法律+语言”复合型服务模式、双语法律文本服务以及深度跨文化沟通能力，在中 国客户群体中建立了较高的专业信任度。调查结果显示，中国客户对事务所的法律专业水平、 汉语沟通能力以及服务效率整体满意度较高，但事务所仍存在人才梯队建设不足、服务标准化 程度不高及数字化服务能力有待提升等问题。 基于研究结果，本文提出泰国法律事务所应进一步建立双语法律术语体系，加强法律与汉 语复合型人才培养，推动数字化法律服务建设，并完善中泰跨文化法律服务机制，从而提升泰 国法律行业的国际化竞争力，为中泰经贸合作提供更加稳定、高效的法律保障。; With the continuous advancement of the Belt and Road Initiative and the Thailand 4.0 strategy, economic and trade cooperation between China and Thailand has become increasingly close. As more Chinese enterprises invest and operate in Thailand, legal issues related to cross-border business activities have become more complex. At the same time, language barriers and cultural differences have gradually emerged as important factors affecting the efficiency of legal services. Under such circumstances, the demand for professional Chinese-language legal services in Thailand has continued to grow. This study takes Sak Kosaengrueng Law Office as a case study to explore its Chinese-language legal service model, customer satisfaction, and cross-cultural communication mechanisms. The research adopts literature review, case study, questionnaire survey, and SWOT analysis methods to systematically examine the firm’s operational model and competitive advantages in Sino-Thai crossborder legal services. The findings indicate that the firm has established a strong sense of professional trust among Chinese clients through its “law + language” integrated service model, bilingual legal documentation, and in-depth cross-cultural communication capabilities. The survey results reveal that Chinese clients generally show high satisfaction with the firm’s legal professionalism, Chinese communication skills, and service efficiency. However, issues such as insufficient talent development, lack of service standardization, and limited digital service capability still exist. Based on the findings, this paper suggests that Thai law firms should establish standardized bilingual legal terminology systems, strengthen the cultivation of interdisciplinary legal and language professionals, promote digital legal services, and improve Sino-Thai cross-cultural legal communication mechanisms. These measures would enhance the international competitiveness of Thailand’s legal industry and provide stronger legal support for Sino-Thai economic cooperation. Description: Proceedings of the 13th National and International Conference on "Research to Serve Society", 24th-25th July 2026 at Huachiew Chalermprakiet University, Bangphli District, Samutprakarn, Thailand. p. 104-111. Thu, 01 Jan 2026 00:00:00 GMT https://has.hcu.ac.th/xmlui/handle/123456789/6162 2026-01-01T00:00:00Z https://has.hcu.ac.th/xmlui/handle/123456789/6161 Title: 曼谷航空公司空乘人员的民航汉语教学应用研究 Authors: Parichard Lumlertsub; Tanes Imsamran; Preechya Choongern; 尹士伟; 陈茉莉; ปาริชาติ ล้ำเลิศทรัพย์; ธเนศ อิ่มสำราญ; ปรีชยา ชูเงิน Abstract: 随着中国出境旅游市场持续发展，汉语在国际民航服务与安全沟通中的作用不断提 升。曼谷航空公司作为泰国区域性精品航空公司，承载大量中国旅客，但泰籍空乘人员的汉语 能力仍难以完全满足高标准客舱服务、飞行广播及突发情境沟通的需要。本文以曼谷航空公司 空乘人员为研究对象，聚焦机上常规服务、飞行安全指令与高压突发情境中的汉语使用问题， 旨在分析其汉语应用现状、归纳主要沟通困难，并检验情境化民航汉语教学对职业语言能力提 升的效果。 本研究采用文献分析、实地观察、问卷调查与教学实验相结合的方法。问卷共发放 120 份，回收有效问卷 108 份，有效率为 90%；教学实验选取 70 名具备初级及以上汉语基础的空乘 人员，按排班可参与时间与同一时段内随机分配原则分为实验组 35 人和对照组 35 人。实验组 采用“情境模拟+专业术语训练+跨文化策略训练”的教学模式，对照组采用“词汇背诵+语法 讲解+固定对话练习”的传统教学模式，并通过前测、后测及课堂观察比较教学效果 研究结果表明，干预前空乘人员汉语口语总体达标率为 34.6%，说明其日常服务表达与 基本客舱沟通能力仍有待提高。同时，超过半数受访者在航班延误、设备故障等应急情境中难 以用汉语进行解释与安抚，且在突发医疗状况、安全指令传递及旅客情绪安抚等复杂情境中的 汉语表达能力仍存在明显不足。教学干预后，实验组在语言准确性、安全指令传递、抗干扰表 达及跨文化沟通方面的描述性评分均明显高于干预前，也优于对照组 研究认为，民航汉语教学应从通用语法导向转向岗位任务与情境应用导向，强化标准 化术语、应急指令、噪音和高压场景训练及中泰跨文化沟通策略，以提高空乘人员在真实客舱 环境中的汉语服务与安全沟通能力。; With the continuous development of China’s outbound tourism market, the role of Chinese in international civil aviation services and safety communication has become increasingly significant. As a regional boutique airline in Thailand, Bangkok Airways serves a lot of Chinese passengers; however, the Chinese language proficiency of its Thai cabin crew still does not fully meet the needs of high standard cabin service, in-flight announcements, and communication in emergency situations. Taking Bangkok Airways cabin crew as the research subjects, this study focuses on the use of Chinese in routine in-flight service, flight safety instructions, and high-pressure emergency contexts. It aims to analyze the status of Chinese language application, summarize major communication difficulties, and examine the effectiveness of scenario-based aviation Chinese instruction in improving occupational language competence. This study adopts a combination of literature analysis, field observation, questionnaire survey, and teaching experiment. A total of 120 questionnaires were distributed, and 108 valid responses were collected, with a validity rate of 90%. The teaching experiment involved 70 cabin crew members with elementary or above Chinese proficiency. Based on their available schedules and random assignment within the same available time periods, they were divided into an experimental group of 35 participants and a control group of 35 participants. The experimental group received instruction through a teaching model combining scenario simulation, professional terminology training, and cross-cultural strategy training, while the control group received traditional instruction based on vocabulary memorization, grammar explanation, and fixed dialogue practice. Teaching effects were compared through pre-tests, post-tests, and classroom observation. The results show that, before the intervention, the overall pass rate of cabin crew members’ spoken Chinese was 34.6%, indicating that their routine service expressions and basic cabin communication abilities still needed improvement. At the same time, more than half of the respondents found it difficult to use Chinese to explain situations and reassure passengers in emergency contexts such as flight delays and equipment malfunctions. They also showed obvious deficiencies in Chinese expression in complex situations such as in-flight medical emergencies, safety instruction delivery, and passenger reassurance. After the teaching intervention, the experimental group’s descriptive scores in language accuracy, safety instruction delivery, anti-interference expression, and cross-cultural communication were clearly higher than before the intervention and also higher than those of the control group. The study suggests that aviation Chinese teaching should shift from a general grammar-oriented approach to a job-task and scenario-application-oriented approach. It should strengthen standardized terminology, emergency instructions, noise and high-pressure scenario training, and Sino-Thai crosscultural communication strategies, so as to improve cabin crew members’ Chinese service and safety communication abilities in real cabin environments. Description: Proceedings of the 13th National and International Conference on "Research to Serve Society", 24th-25th July 2026 at Huachiew Chalermprakiet University, Bangphli District, Samutprakarn, Thailand. p. 95-103. Thu, 01 Jan 2026 00:00:00 GMT https://has.hcu.ac.th/xmlui/handle/123456789/6161 2026-01-01T00:00:00Z