Cai Xu; Chan TanTan; Fuyuan Ou; Huaijun Chen; Krittanai Chansrivilai; Penpan Apiraktrakul; Sadcha Chillatan; Conrad U. Aquino; Suriya Bootthaisong
(2017)
Negative Corporate News (NCNs) has an impact on corporate image and consumer attitudes toward the firm. We investigated the impact of NCNs on brand equity and
repurchase intention, and investigated the relationship between ...