The Impact of Digital Transformation on Employee Satisfaction at Zhanjiang Cigarette Factory

Abstract

The purpose of study is to determine the impact of enterprise digital transformation on employee job satisfaction. Based on the quantitative research method, the appropriate factors of digital transformation and job satisfaction were used to set up the appropriate factors and test them to seek the relationship. The sampling group were 260 employees of Zhanjiang Cigarette Factory in China surveyed by online questionnaire. The multiple linear regression analysis to analyze the relationship between digital transformation and various factors of employee job satisfaction were investigated and tested the hypothesis. Our results show that the digital transformation of top management and technological innovation have significant positive effects on all factors of employee job satisfaction. In addition, the “marital status” and “age” showed a significant impact on employees' work environment and employees' work-life balance, respectively. These finding indicated that enterprise digital transformation has a correlation to the employee job satisfaction