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Title: | 泰国传统服装出租服务调查分析一一以曼谷黎明寺的汉语服务为例 |
Other Titles: | Survey and Research on Chinese Language Services in Wat Arun,Bangkok, Thailand |
Authors: | Wierynpat Tangjitsomkid Naris Wasinanon 何福祥 นริศ วศินานนท์ Huachiew Chalermprakiet University. College of Chinese Studies Huachiew Chalermprakiet University. College of Chinese Studies |
Keywords: | 黎明寺 วัดอรุณราชวรารามราชวรมหาวิหาร Wat Arun Ratchawararam Ratchawaramahawihan 汉语 -- 对话和短语 ภาษาจีน -- บทสนทนาและวลี Chinese language -- Conversation and phrases 商务汉语 ภาษาจีนธุรกิจ Chinese language -- Business Chinese 游客 -- 中国 นักท่องเที่ยว – จีน Tourists – China 泰语 -- 语言使用 ภาษาไทย – การใช้ภาษา Thai language – Usage |
Issue Date: | 2025 |
Abstract: | 本文通过对黎明寺周边服装租赁店的实地观察,问卷调查、访谈及SWOT分析,探讨中国游客的文化体验及商务汉语服务的应用现状。研究发现,泰国服装在影视作品与社交媒体体的推动下,受到越来越多中国游客的关注与参与,推动了旅游活动与传统统服饰的结合。黎明寺作为重要文化景点,在这一过程中发挥了积极作用。研究结果表示,商务汉语服务对提高服务效率和游客满意度具有显著影响,但中文标识、信息资料和员工语言能力仍存在不足,亟需系统优 化与标准化建设。关键词:黎明寺,泰国服装,商务汉语服务,中国游客 This study explores Chinese tourists' cultural experiences and the use of business Chinese services at Wat Arun. While Thai traditional dress boosts cultural appeal, service quality in signage and communication needs improvement. |
Description: | Proceedings of the 12th National and International Conference on "Research to Serve Society", 30th-31st July 2025 at Huachiew Chalermprakiet University, Bangphli District, Samutprakarn, Thailand. p. 336-345. |
URI: | https://has.hcu.ac.th/jspui/handle/123456789/4497 |
Appears in Collections: | College Of Chinese Studies - Proceeding Document |
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File | Description | Size | Format | |
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Survey-and-Research-on-Chinese-Language-Services-in-Wat-Arun-Bangkok-Thailand.pdf | 903.73 kB | Adobe PDF | View/Open |
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