Media Consumption and Self-Care Behavior among the Elderly in Sisa Chorakhe Noi Sub-District Administration, Samutprakarn Province

Abstract

The objective of this study is to explore the relationship between the elderly’s media consumption behavior and their self-care behavior. The study employed survey questionnaire as its methodology. A sample comprising 295 seniors aged 60 or over was selected based on stratified random sampling. Data collection was conducted during October 12-19, 2016. The collected data were grouped according to personal factors and analyzed using Mann-Whitney U and Kruskals-Wallis Tests. Results of group differential study show that self-care behavior differs across groups of seniors of distinct education levels (p-value = 0.000). Spearman’s rank correlation was used to explore the relationship between the elderly’s media consumption behavior and their self-care behavior, which was found to be positively correlated (r = +0.626, pvalue = 0.000). Findings of this study provide a better understanding on the relationship between the elderly’s media consumption behavior and their self-care behavior, which could be used for the development of media and media channels on self-care for the elderly.