1. Huachiew Chalermprakiet University

Browsing by Author Pimsiri Phutrakul

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Showing results 1 to 11 of 11
Issue DateTitleAuthor(s)
2025The Consumer Awareness of TEMU and Perception Toward TEMU Online Advertising: A Case Study in Bangkok MetropolitanLiang Tingbin; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2025The Effects of Social Media Influencer’s Attributes on Thai Student’s Online Purchase Intentions in the Skincare IndustryShen Rongli; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2022The Factors Influencing Online buying and Intention of Online Buying: The Study of Huachiew Chalermprakiet University Thai StudentsHuanghe Li; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024The Influence of Live Streaming E-Commerce Features on Purchase Intention in the Thai Fashion Industry : The Mediating Role of Customer Engagement and Electronic Word of MouthWei Mei; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024The Influence of Live Streaming E-Commerce Features on Purchase Intention in the Thai Fashion Industry : The Mediating Role of Customer Engagement and Electronic Word of Mouth.Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Wei Mei; Huachiew Chalermprakiet University. Faculty of Business Administration
2024TikTok Video Marketing : The Effect of Enjoyment and Satisfaction, Repurchase Intention of Gen Z in BangkokLiang Haoran; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024Tiktok Video Marketing : The Effect of Enjoyment, Satisfaction and Repurchase Intention of Gen Z in Bangkok.Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Liang Haoran; Huachiew Chalermprakiet University. Faculty of Business Administration
2024The Vlogger Exposure and Vlogger Creditability on Intention to Visit : The Case Study of BangkokLu Xiao Yan; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024The Vlogger Exposure and Vlogger Creditability on Intention to Visit : The Case Study of Bangkok.Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Lu Xiaoyan; Huachiew Chalermprakiet University. Faculty of Business Administration
2020การค้นหาทุนมนุษย์ด้านความรู้ เรื่องผักพื้นบ้านของชุมชนชานเมืองกรุงเทพมหานคร :กรณีศึกษาชุมชนแผ่นดินทองวัดลำพะองลั่นทม จอนจวบทรง; พิมสิริ ภู่ตระกูล; ณธภร ธรรมบุญวริศ; Lanthom Jonjuabtong; Pimsiri Phutrakul; Nataporn Thammabunwarit; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2025เทคโนโลยีดิจิทัลกับกลยุทธ์การตลาดสมัยใหม่พิมสิริ ภู่ตระกูล; ประนอม ลอองนวล; ลาวัณย์ อู่อรุณรุ่ง; Liu Yingying; รุ่งฤดี ธนูแก้ว; Pimsiri Phutrakul; Pranom Laongnual; Lawan Ouarunrung; Rungrudee Thanukaew; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Materials and Supplies Department; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Human Resources Department
Showing results 1 to 11 of 11