Browsing by Author Pimsiri Phutrakul

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Showing results 1 to 5 of 5
Issue DateTitleAuthor(s)
2022The Factors Influencing Online buying and Intention of Online Buying: The Study of Huachiew Chalermprakiet University Thai StudentsHuanghe Li; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024The Influence of Live Streaming E-Commerce Features on Purchase Intention in the Thai Fashion Industry : The Mediating Role of Customer Engagement and Electronic Word of MouthWei Mei; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024TikTok Video Marketing : The Effect of Enjoyment and Satisfaction, Repurchase Intention of Gen Z in BangkokLiang Haoran; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024The Vlogger Exposure and Vlogger Creditability on Intention to Visit : The Case Study of BangkokLu Xiao Yan; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2020การค้นหาทุนมนุษย์ด้านความรู้ เรื่องผักพื้นบ้านของชุมชนชานเมืองกรุงเทพมหานคร :กรณีศึกษาชุมชนแผ่นดินทองวัดลำพะองลั่นทม จอนจวบทรง; พิมสิริ ภู่ตระกูล; ณธภร ธรรมบุญวริศ; Lanthom Jonjuabtong; Pimsiri Phutrakul; Nataporn Thammabunwarit; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration