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Browsing by Author Pongsiri Kamkankaew

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Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
2025Beauty in Women's Marketing: Using Simone de Beauvoir’s Ideas for Sustainable CampaignsPongsiri Kamkankaew; Chatcharawan Meesubthong; พงศ์ศิริ คำขันแก้ว; ชัชราวรรณ มีทรัพย์ทอง; North-Chiang Mai University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2023Decoding, Connecting and Converting Cultural Understanding and Consumer Behavior: The Imperative of Applying Anthropology in Marketing ManagementPongsiri Kamkankaew; Chatcharawan Meesubthong; Kotchaporn Sawang; พงศ์ศิริ คำขันแก้ว; ชัชราวรรณ มีทรัพย์ทอง; North-Chiang Mai University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Santapol College. Faculty of Business Administration
2023How Do Ecological Consumption, Perceived Value, and Satisfaction Affect Destination Loyalty? - A Description After the COVID-19 Pandemic of Thai Tourists in a National Park in Lampang, ThailandPongsiri Kamkankaew; Chatcharawan Meesubthong; Surakit Khumwongpin; Wiraporn Jeesorn; Pannaporn Phungjitpraphai; พงศ์ศิริ คำขันแก้ว; ชัชราวรรณ มีทรัพย์ทอง; สุรกิจ คำวงศ์ปีน; วิราพร จี้สอน; พรรณาภรณ์ พึ่งจิตต์ประไพ; North-Chiang Mai University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; North-Chiang Mai University. Faculty of Business Administration; Independent Scholar; Independent Scholar
2026The Influence of Digital Marketing, Brand Awareness, and Brand Loyalty on the Repurchase Intention of Travel Accident Insurance through Online Purchasing Channels among Consumers in ThailandPongsiri Kamkankaew; Chatcharawan Meesubthong; พงศ์ศิริ คำขันแก้ว; ชัชราวรรณ มีทรัพย์ทอง; North-Chiang Mai University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
Showing results 1 to 4 of 4