1. Huachiew Chalermprakiet University

Browsing by Author Santapol College. Faculty of Business Administration

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Issue DateTitleAuthor(s)
2023Decoding, Connecting and Converting Cultural Understanding and Consumer Behavior: The Imperative of Applying Anthropology in Marketing ManagementPongsisi Kamkankaew; Chatcharawan Meesubthong; Kotchaporn Sawang; พงศ์ศิริ คำขันแก้ว; ชัชราวรรณ มีทรัพย์ทอง; North-Chiang Mai University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Santapol College. Faculty of Business Administration
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