1. Huachiew Chalermprakiet University

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Issue DateTitleAuthor(s)
2017The Effect of Green Program by Constructivism Concept (GProCC) Relative to Willingness to Purchase Products for Non-Green Consumers at Huachiew Chalermprakiet UniversityKanokporn Pongthongcharoen; Pakpoom Kaitta; Thunda Soontorn; Chalida Dgeerarattanangkura; Sutinee Sukcharoen; Conrad U. Aquino; Suriya Bootthaisong; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2018ปัจจัยที่มีอิทธิพลต่อการตัดสินใจซื้อสินค้าของผู้บริโภคชาวจีนผ่านสังคมออนไลน์ : กรณีศึกษา WeChatศุภมาศ สุรกิจสัมฤทธิ์; แววมยุรา คำสุข; สุชารัตน์ กู้เกียรติสกุลมั่น; อาภรณ์ ภู่เผือก; Wawmayura Chamsuk; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2017The Effect of Negative Corporate News (NCNs) on Brand Equity and Repurchase Intention among Undergraduate Students at Huachiew Chalermprakiet UniversityCai Xu; Chan TanTan; Fuyuan Ou; Huaijun Chen; Krittanai Chansrivilai; Penpan Apiraktrakul; Sadcha Chillatan; Conrad U. Aquino; Suriya Bootthaisong; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration

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