Human Capital Discovery through Opportunity Discovery with Consumer Behaviour; The Case Study of Indigenous Vegetable Knowledge as Human Capital of Vicinity Community

Abstract

Human capital (HC) is an intellectual asset that is and referred to knowledge, skills, abilities, ect. Which can be considered as knowledge. It needs to be identified or discovered which knowledge can be intellectual assets or human capital which would be resources for income generation and quality of performance improving. Human capital discovery would be conducted through opportunity discovery or discovery theory which is focused on organizational opportunity finding. The discovery would be conducted with several technical supports including consumption behaviour and knowledge map. The knowledge map would be done with several tools including yellow paging, know mapping and social network analysis. The research method would be mixed method. The indigenous vegetable consumption will be conducted with survey research with 300 households Wat Lum Pa Ong community in Nong Chok district. HC discovery processes will be conducted with observation throughout the community, and in-depth interview and focus groups will be conducted with around 10 key informants who are interested in growing indigenous vegetables, and sharing and selling them. The study will use the results of indigenous vegetable consumption survey and indigenous vegetable knowledge map to discover the human capital, and finally the study will propose a plausible HC discovery model.