新冠肺炎疫情对泰国拉达那哥欣岛旅游区汉语应用的影响研究

Abstract

本论文主要研究新冠肺炎疫情对泰国拉达那哥欣岛旅游区汉语应用的影响，研究的范畴包 括：新冠肺炎疫情前后泰国拉达那哥欣岛旅游区汉语应用比较研究。研究的方法拟采用四种研究 方法，分别是文献调查、观察法、问卷调查法及统计分析法，将定性与定量分析相结合，力求以 真实数据为基础开展实事求是的调查研究。 经研究发现， 新冠肺炎疫情对拉达那哥欣旅游区汉语应用的影响有以下几方面：1)新冠肺炎 疫情时期使用汉语频率比疫情前少；2)旅游区依然保持原有汉语应用方式；3）仍然存在翻译问 题，但根据疫情环境及时增加了疫情相关汉语应用内容； 4)缺乏汉语应用能力的群体没有减少。本论文因此提出相关汉语应用问题解决方案，并提出新的汉语服务需求及针对疫情环境增加商务 汉语服务的具体内容。希望泰国旅游业管理者、投资者及从业者透过本文，在开展工作时有更加 清晰的认知，推动其工作更好的开展。

This paper studies the impact of the Covid-19 pandemic on the use of Chinese language in tourist attractions in Rattanakosin, Thailand. The scope of the study includes a comparison on the use of Chinese before and after the Covid-19 pandemic within the premises of Rattanakosin tourist attractions. In terms of research methodology, four methods have been adopted, which are, literature review, on-site observation and investigation, questionnaire and statistical analysis. Both quantitative and qualitative approaches are taken to ensure the study and analyses are based on authentic data and lead to accurate results. The research reveals that Covid-19 has impacted Rattanakosin tourist attractions in the following aspects: 1) Chinese is used less frequently during the pandemic than before; 2) The ways of using Chinese remain the same as before; 3) Issues with translation remains, although more Covid-related Chinese content has been added; 4) business people and workers in the area are still incompetent in Chinese language just like before。Based on these findings, this paper suggests some solutions to deal with the issues. It also points out that there have been some new requirements for Chinese language service, and that additional contents need to be added in business Chinese language service as a response to the pandemic. It is hoped that administrators, investors, and employees in Thailand tourism industry will be better informed by the findings of this paper so as to make improvement on their work.