Please use this identifier to cite or link to this item: https://has.hcu.ac.th/jspui/handle/123456789/2912
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dc.contributor.authorXie Zehua-
dc.contributor.authorLanthom Jonjoubsong-
dc.contributor.authorลั่นทม จอนจวบทรง-
dc.contributor.otherHuachiew Chalermprakiet University. Faculty of Business Administration. Student of Master of Business Administration.en
dc.contributor.otherHuachiew Chalermprakiet University. Faculty of Business Administrationen
dc.date.accessioned2024-09-26T13:57:51Z-
dc.date.available2024-09-26T13:57:51Z-
dc.date.issued2023-
dc.identifier.urihttps://has.hcu.ac.th/jspui/handle/123456789/2912-
dc.descriptionProceedings of the 10th National and International Conference on "Research to Serve Society", 29 June 2023 at Huachiew Chalermprakiet University, Bangphli District, Samutprakarn, Thailand. (e-Conference on Zoom) p. 163-177.en
dc.description.abstractBangkok Metro passengers still have to queue at metro stations to buy, recharge and use their card tickets. Passengers have to spend time and effort waiting when it is crowded. This study aims to provide a new QR code ticketing system for the Bangkok Metro mass transit system and to understand passengers' intention to use it. The study used a design science research approach and used a mixture of quantitative and qualitative research methods. The study sample was BTS Skytrain passengers because BTS is the first metro system in Thailand. In this study, 176 questionnaires were collected through a questionnaire survey and a prototype of a QR ticket was designed by analyzing passenger needs and document analysis. Finally, 175 questionnaires were analyzed to derive the evaluation and usage intention of QR tickets. It was found that most passengers prefer card tickets, but passengers with higher education levels are more likely to accept QR tickets. The demand for QR tickets is trust and efficiency. Passengers rated the newly designed QR tickets highly, and the perceived ease of use and perceived usefulness of the tickets influenced passengers' intention to use them.en
dc.language.isoen_USen
dc.rightsมหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติen
dc.subjectTransportationen
dc.subjectการขนส่งมวลชนen
dc.subjectElectric railroadsen
dc.subjectรถไฟฟ้าen
dc.subjectElectric railroad ticketen
dc.subjectตั๋วรถไฟฟ้าen
dc.subjectQR codesen
dc.subjectคิวอาร์โคดen
dc.subjectThe Bangkok Metro Mass Transit Systemen
dc.subjectองค์การรถไฟฟ้ามหานครen
dc.titleIntention of BTS Skytrain Passengers to Use QR Ticket for Metro Mass Transit System in Bangkoken
dc.typeProceeding Documenten
Appears in Collections:Business Administration - Proceeding Document

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