泰国华文新媒体内容生产研究—基于中华文化传播视角

Abstract

本文研究目的是通过微信公众号泰国《世界日报》和《星暹传媒》近两年半的推文内容数 据采集“窥斑见豹”, 对两大公众号发展优势、不足、及发展路径进行总结分析,探索中华传 统文化与泰国华人同胞及泰国民众深入融合的传播方式对泰国华文新媒体的发展提供一定的理 论参考和现实指导。本研究通过爬虫工具从《世界日报》和《星暹传媒》微信公众号2020 年 1 月至2022 年6 月发布的新闻内容标题抽取样本数据，进行数据去重、删除异常数据和缺失 数据，将有效数据导入SPSS25.0 软件，内容包括：华文教育、中泰合作、华侨社团活动、旅 游经济、跨境电商贸易、中老泰高铁、公共卫生、东盟博览会利用扎根理论进行定量分析和定 性研究。基于研究结果，为充分发挥泰国华文媒体讲好中国故事、传播好中国声音，展现可 信、可爱、可敬的中国形象提供借鉴意义。

The purpose of this article is to conduct a study on the development strengths, weaknesses, and paths of two WeChat public accounts, Thailand's "World Daily" and " Star Siam Xingsien Media", through the collection and analysis of data from their push content over the past two and a half years. By exploring the ways in which traditional Chinese culture can be deeply integrated with Thai Chinese compatriots and the Thai people, this study aims to provide theoretical reference and practical guidance for the development of Chinese language new media in Thailand. In this study employed the crawler tool to extract sample data from news content headlines published by world daily and Star Siam Xingsien Media on wechat from January 2020 to June 2022, perform data deduplication, delete abnormal data and missing data, import valid data into SPSS 25.0 software, the content includes: Chinese language education, Sino-Thai cooperation, Overseas Chinese community activities, tourism economy, cross-border e-commerce, Sino-Laos-Thailand high-speed railway, public health, and ASEAN Expo, using the grounded theory to conduct Quantitative analysis and qualitative research.