1. Huachiew Chalermprakiet University
  2. มหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติ
  3. วิทยาลัยจีนศึกษา
  4. College Of Chinese Studies - Proceeding Document
Please use this identifier to cite or link to this item: https://has.hcu.ac.th/jspui/handle/123456789/4438
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dc.contributor.authorNapasrapee Tanruedee-
dc.contributor.authorZhao Ping-
dc.contributor.otherHuachiew Chalermprakiet University. College of Chinese Studiesen
dc.contributor.otherHuachiew Chalermprakiet University. College of Chinese Studiesen
dc.date.accessioned2025-09-05T13:03:45Z-
dc.date.available2025-09-05T13:03:45Z-
dc.date.issued2025-
dc.identifier.urihttps://has.hcu.ac.th/jspui/handle/123456789/4438-
dc.descriptionProceedings of the 12th National and International Conference on "Research to Serve Society", 30th-31st July 2025 at Huachiew Chalermprakiet University, Bangphli District, Samutprakarn, Thailand. p. 149-158en
dc.description.abstract本研究旨在比较曼谷乔德夜市的神奇之地分店(前址)与拉查达分店(现址),重点探讨其 组织结构、市场氛围、商品、服务模式及中文服务现状。研究采用问卷调查法收集数据,并运用SWOT分析法对市场进行深入评估。研究结果揭示了市场在吸引中国游客方面的优劣势,并据此为提升新利亚布段夜市对中国游客的吸引力提出了具体发展展策略。主要建议包括加强中文服务、优化市场空间利用,以及利用社交媒体吸引中国游客。en
dc.description.abstractThis study compares two Jodd Fairs night markets—Dan Neramit (former) and Ratchada (current)— focusing on organization, atmosphere, products, services, and Chinese language use. Using SWOT analysis, it offers strategies to improve the new Liab Duan Night Market’s appeal to Chinese tourists.en
dc.language.isozhen
dc.rightsมหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติen
dc.subjectตลาดจ๊อดแฟร์ (รัชดา)en
dc.subjectJodd Fairs (Ratchada)en
dc.subjectนักท่องเที่ยว -- จีนen
dc.subject游客 -- 中国en
dc.subjectTourists -- Chinaen
dc.subjectภาษาจีน -- การใช้ภาษาen
dc.subject汉语 -- 语言使用en
dc.subjectChinese language -- Usageen
dc.subjectภาษาจีน -- บทสนทนาและวลี (สำหรับพ่อค้า)en
dc.subject汉语 -- 对话和短语 (适用于商人)en
dc.subjectChinese language -- Conversation and phrase books (for merchants)en
dc.subject乔德集市 （拉差达）-
dc.title曼谷乔德夜市商家对中国游客使用汉语服务比较研究 ――神奇之地分店(Dan Neramit)与拉差达分店(Ratchada)为案例en
dc.title.alternativeA Research on Chinese Language Services of Jod Fairs in Bangkoken
dc.typeProceeding Documenten
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