1. Huachiew Chalermprakiet University
  2. มหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติ
  3. วิทยาลัยจีนศึกษา
  4. College Of Chinese Studies - Proceeding Document
Please use this identifier to cite or link to this item: https://has.hcu.ac.th/jspui/handle/123456789/4497
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dc.contributor.authorWierynpat Tangjitsomkid-
dc.contributor.authorNaris Wasinanon-
dc.contributor.author何福祥-
dc.contributor.authorนริศ วศินานนท์-
dc.contributor.otherHuachiew Chalermprakiet University. College of Chinese Studiesen
dc.contributor.otherHuachiew Chalermprakiet University. College of Chinese Studiesen
dc.date.accessioned2025-09-11T13:05:14Z-
dc.date.available2025-09-11T13:05:14Z-
dc.date.issued2025-
dc.identifier.urihttps://has.hcu.ac.th/jspui/handle/123456789/4497-
dc.descriptionProceedings of the 12th National and International Conference on "Research to Serve Society", 30th-31st July 2025 at Huachiew Chalermprakiet University, Bangphli District, Samutprakarn, Thailand. p. 336-345.en
dc.description.abstract本文通过对黎明寺周边服装租赁店的实地观察,问卷调查、访谈及SWOT分析,探讨中国游客的文化体验及商务汉语服务的应用现状。研究发现,泰国服装在影视作品与社交媒体体的推动下,受到越来越多中国游客的关注与参与,推动了旅游活动与传统统服饰的结合。黎明寺作为重要文化景点,在这一过程中发挥了积极作用。研究结果表示,商务汉语服务对提高服务效率和游客满意度具有显著影响,但中文标识、信息资料和员工语言能力仍存在不足,亟需系统优 化与标准化建设。关键词:黎明寺,泰国服装,商务汉语服务,中国游客en
dc.description.abstractThis study explores Chinese tourists' cultural experiences and the use of business Chinese services at Wat Arun. While Thai traditional dress boosts cultural appeal, service quality in signage and communication needs improvement.en
dc.language.isozhen
dc.rightsมหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติen
dc.subject黎明寺en
dc.subjectวัดอรุณราชวรารามราชวรมหาวิหารen
dc.subjectWat Arun Ratchawararam Ratchawaramahawihanen
dc.subject汉语 -- 对话和短语en
dc.subjectภาษาจีน -- บทสนทนาและวลีen
dc.subjectChinese language -- Conversation and phrasesen
dc.subject商务汉语en
dc.subjectภาษาจีนธุรกิจen
dc.subjectChinese language -- Business Chineseen
dc.subject游客 -- 中国en
dc.subjectนักท่องเที่ยว – จีนen
dc.subjectTourists – Chinaen
dc.subject泰语 -- 语言使用en
dc.subjectภาษาไทย – การใช้ภาษาen
dc.subjectThai language – Usageen
dc.title泰国传统服装出租服务调查分析一一以曼谷黎明寺的汉语服务为例en
dc.title.alternativeSurvey and Research on Chinese Language Services in Wat Arun,Bangkok, Thailanden
dc.typeProceeding Documenten
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