1. Huachiew Chalermprakiet University
  2. มหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติ
  3. คณะศิลปศาสตร์
  4. Liberal Arts - Proceeding Document
Please use this identifier to cite or link to this item: https://has.hcu.ac.th/jspui/handle/123456789/4575
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dc.contributor.authorTipapan Chaiwong-
dc.contributor.authorMaythiya Khruawan-
dc.contributor.authorPhitsinee Khaourai-
dc.contributor.authorทิพาพรรณ ไชยวงศ์-
dc.contributor.authorเมทิยา เครือวัลย์-
dc.contributor.authorเมทิยา เครือวัลย์-
dc.contributor.otherHuachiew Chalermprakiet University. Faculty of Liberal Artsen
dc.contributor.otherHuachiew Chalermprakiet University. Faculty of Liberal Artsen
dc.contributor.otherHuachiew Chalermprakiet University. Faculty of Liberal Artsen
dc.date.accessioned2025-09-24T12:56:08Z-
dc.date.available2025-09-24T12:56:08Z-
dc.date.issued2018-
dc.identifier.urihttps://has.hcu.ac.th/jspui/handle/123456789/4575-
dc.descriptionThe 5th International FLLT Conference on Revitalizing and Enriching ELT Research and Practices: Looking to the Future, 7-8 December 2018, Duangtawan Hootel, Chiang Mai, Thailand. p 37-46.en
dc.description.abstractGlobalization has been the bourgeoning of Online Travel Agency (OTA) websites that manage accommodation bookings for hotels worldwide. Bases on Panseeta and Todd’s framework (2014), this research study examined word choices and common language expressions employed by Bangkok 5-star hotels in responses to guests’ reviews on Expedia. Anthony’s (2018) software AntConc 3.5.7 was used to analyze words and concordance of the corpus. Findings revealed generic pattern of replies as shown in frequently used words, phrases, and language expressions by which hotels addressed the comments of their customers. The greater use of words and expressions relating to the involved dimension of language indicated that hotels mainly focused on building interpersonal relationships with their guests. The study also provides implications on the use of language and its influences on perceptions of both former and potential customers in managing electronic word of mouth.en
dc.language.isoen_USen
dc.rightsThammasat University. Language Instituteen
dc.subjectEnglish language – Wordsen
dc.subjectภาษาอังกฤษ – คำen
dc.subjectCorpora (Linguistics) -- Data processingen
dc.subjectภาษาศาสตร์คลังข้อมูลภาษาen
dc.subjectLinguistic analysis (Linguistics)en
dc.subjectการวิเคราะห์ทางด้านภาษาen
dc.subjectHotels -- Reservation systemsen
dc.subjectโรงแรม – ระบบการจองen
dc.subjectTourist camps, hostels, etc -- Reservation systemsen
dc.subjectที่พักนักท่องเที่ยว – ระบบการจองen
dc.subjectOnline Travel Agencyen
dc.subjectตัวแทนท่องเที่ยวออนไลน์en
dc.subjectExpedia (Websites)en
dc.subjectเอ็กซ์พีเดีย (เว็บไซต์)en
dc.subjectEnglish language -- Business Englishen
dc.subjectภาษาอังกฤษธุรกิจen
dc.titleAnalysis of the Comments’ Replies on the Online Travel Agency Website Expediaen
dc.typeProceeding Documenten
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