Effective Communication Strategies for Business Workers in the Digital Era: A Study in the Context of Thailand

Abstract

The qualitative research conducted in May 2023 by a group of eight informants enrolled in the Bachelor of Business Administration Program at Huachiew Chalermprakiet University in Thailand provides valuable insights into effective communication strategies for business professionals in the digital era. The study’s primary objective was to investigate communication strategies that are applicable across various industries. Notably, the study aimed to create a communication model that could be relevant beyond the academic context. The research methodology employed involved conducting focus group discussions and utilizing content analysis techniques. These methods allowed the informants to openly share their experiences and insights related to communication strategies. Additionally, the study paid special attention to non-verbal cues, such as gestures, expressions, and body language, which added depth to the analysis, recognizing the multifaceted nature of effective communication. The study identified nine key communication strategies that offer a comprehensive framework for enhancing communication skills. These strategies encompass choosing the right media, ensuring clarity and conciseness, practicing active listening, maintaining a professional tone, considering timing, following up on communications, utilizing visual aids, incorporating empathy, and actively seeking feedback.