泰国工业园区管理局（IEAT）招商部门汉语服务调查研究——以泰中罗勇 工业园为例

Abstract

本研究旨在对泰国工业园区管理局（IEAT）招商部门汉语服务的质量与效能进行系统性与 深度分析。当前关于泰国汉语服务的研究多集中于旅游、酒店及日常教育等传统领域，鲜有针 对政府招商引资与跨文化投资管理中汉语服务效能的探讨。为填补这一研究空白，本研究采用 量化研究与 SWOT 分析相结合的方法，通过结构式问卷对泰中罗勇工业园内的 100 家中资企 业的受访者（主要分布在汽摩配及电子电器业）进行调查，评估维度涵盖服务可及性、表达清 晰度、需求理解度、政策解读有效性及降低沟通成本效能。 结果表明，IEAT 的汉语服务在降低行政沟通成本等方面发挥了积极作用，总体满意度指 数为 2.78 分（处于“一般”水平）。受访者虽认可基础口语沟通能力，但基于问卷数据与实 地调研证实，服务体系仍面临显著的结构性问题：核心招商团队仅 12 名编制人员，高达 91.7% 的汉语服务人员缺乏高级汉语读写能力且未获得 HSK 证书，导致专业中文翻译人员不 足、中文政策文件及数字化办事指南严重匮乏。基于实证数据与 SWOT 分析结果，本文提出强 化工作人员“职业商务汉语”培训、建立规范化中文技术文件体系、拓展双语数字化服务平台 等具有实践意义的改进建议。研究认为，提升 IEAT 汉语服务的专业化与系统化水平，将有助 于增强泰国投资便利化能力，并进一步提升其在区域投资竞争格局中的综合竞争力。

This study provides an in-depth examination of the quality and effectiveness of Chinese language services delivered by the Investment Promotion Division of the Industrial Estate Authority of Thailand (IEAT), a strategic component that directly influences the efficiency of investment facilitation for Chinese enterprises operating in Thailand. Employing a quantitative research design and SWOT analysis, data were collected from 100 respondents from Chinese enterprises in the Thailand-China Rayong Industrial Park using a structured questionnaire. The core dimensions encompassed service accessibility, clarity of expression, understanding of needs, effectiveness of policy interpretation, and the efficacy of reducing communication costs. The findings reveal that IEAT’s Chinese language services play a crucial role in mitigating administrative barriers, with an overall satisfaction index of 2.78 (Moderate level). However, the study emphasizes profound structural limitations, such as an understaffed core team of only 12 personnel, 91.7% of whom lack advanced Chinese reading/writing skills and official HSK certifications. Furthermore, the absence of standardized technical documents in Chinese creates bottlenecks in complex legal procedures. Based on the empirical results, the study proposes policy-oriented recommendations: strengthening specific "Business Chinese" competencies, standardizing technical documents in Chinese, and expanding bilingual digital service mechanisms to elevate Thailand’s investment facilitation performance.