A Study on Satisfaction Factors of Customers of Vegetable Retail Platforms

Abstract

Providing customers with a satisfactory consumer experience is an important task for vegetable platforms. To expand market share and gain a competitive advantage over competitors, which is closely related to the survival and development of the company, vegetable retail platforms must consider customer satisfaction and satisfy them with innovative solutions. The platform has a good policy environment inthe past development, but still faces bottle necks in the development process, such as the logistics layout of the platform and unreasonable platform design. For the vegetable retailing platform, how to improve customer satisfaction so that the platform can provide better service and quality for customers becomes the development goal of the vegetable retailing platform.The environmental factors of vegetable retailing platforms explored include scale, price, cross-regional, platform design, security, and logistics. This study uses a survey method for quantitative research. Multiple regression analysis was used to study customer satisfaction. The data was studied using a set of collected questionnaires and measured using a five-point Likert scale. Finally, the data collection for this study was designed as a questionnaire for 400 customer satisfaction surveys.The final result from the data collected using SPSS is that the factors of platform service and platform quality play a positive influence on vegetable retail platforms. Relying on this result, it can help vegetable retailing platforms can achieve better revenue in the future.