Abstract:
The technological development of the era has given more and more companies the opportunity to grow. One of the most important breakthroughs is digital transformation, which can help enterprises create a greater competitive advantage. In China, state-owned enterprises are the mainstay of the country's economic development, and their economic power cannot be ignored. In order to seize more opportunities for growth, many state-owned enterprises have also focused on the digital transformation of their companies, and Zhanjiang Cigarette Factory (ZCF) is one of them.Human resource management is an important influence on the digital transformation of an enterprise, and employee job satisfaction is an important component of human resource management. Employees with high levels of job satisfaction can help to enhance the stability and growth of the company. The purpose of this study is to find out whether, and how, the digital transformation of enterprises has a positive impact on employees' job satisfaction. Thus, the influencing factors affecting both digital transformation and employee job satisfaction were analyzed. Relevant data were then collected from ZCF employees by means of questionnaires and the interrelationships between different factors were analyzed by employing regression analysis and other methods to assess the impact of corporate digital transformation on employee job satisfaction.The results of hypothesis testing show that the digital transformation of top management and technological innovation have significant positive effects on all factors that affect employee job satisfaction. In addition, this study also assessed the importance of demographic factors and found that marital status can have a significant positive impact on employees' work environment, and age was found to have a significant negative impact on employees' work-life balance. The research shows that enterprise digital transformation can have a positive impact on employee job satisfaction.
