Lu Xiaoyan(Huachiew Chalermprakiet University., 2024)
The purpose of this study is to study the effects of vlogger exposure, expertise, attractiveness and trustworthinesson destination awareness, then to study the effect of destination awareness on intention to visit, and ...
The purpose of this study is to investigate the impact of TikTok video marketing on the enjoyment and satisfaction of Generation Z in Bangkok, and then examine the influence of enjoyment and satisfaction on their repurchase ...
The first research objective of this study is to examine the direct impact of live streaming e-commerce features, customer engagement, and eWOM on purchase intention. The second is to examine the direct impact of live ...