Gamification for Developing Media Literacy about Online Gambling among University Students in Bangkok and Perimeter

Abstract

This mixed-methods research study investigated the factors contributing to online gambling among university students in Bangkok and Perimeter. The study utilized small group discussions, in-depth interviews, and questionnaires to collect data from July 2022 to March 2023. The findings identified influential factors such as gender, age, place of study, motivation, emotional intelligence, and self-esteem that shape university students’ knowledge, attitudes, and behaviors towards online gambling. The study proposed strategies to raise media awareness among students, including innovative gamification techniques for online gambling propaganda media literacy campaigns. By promoting media literacy and critical thinking, these strategies aim to equip students with skills to recognize and resist online gambling propaganda. The study’s outcomes contribute to our understanding of online gambling among university students and provide practical recommendations for educators, policymakers, and stakeholders in addressing this issue.