An Empirical Study of the Impact of Digital Transformation on Employee Engagement : A Study of Guilin Deep Technology Co., Ltd.

Abstract

Given that digital transformation is still at a nascent stage, enterprises are navigating through a maze of significant risks and uncertainties. Insights gleaned from a blend of research data and practical experiences reveal that digital transformation transcends mere technological innovation. It encompasses the overhaul of business processes and strategic realignment. An exclusive focus on technological reform, while neglecting the psychological and behavioral dynamics of enterprise employees during this transformative phase, is inadequate for realizing the anticipated enterprise transformation outcomes. This study employs a quantitative research approach, collecting 402 valid responses through a survey questionnaire. The findings articulate that: 1) the dimensional variables of digital transformation exert a markedly positive influence on employees' cognitive engagement; 2) these variables also significantly enhance employees' behavioral engagement; and 3) they further amplify employees' emotional engagement. Drawing from these insights, the paper proposes targeted recommendations to elevate the transformative impact through enhanced employee dedication during the digital transformation journey. These suggestions offer a fresh lens and theoretical groundwork for the practical endeavors of enterprises embarking on digital transformation.