Browsing by Author Huachiew Chalermprakiet University. Faculty of Business Administration

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Issue DateTitleAuthor(s)
2022The Development of an E-marketing Model for Junzhiwei Chinese Local Chain RestaurantSuyan Xin; Lanthom Jonjoubsong; ลั่นทม จอนจวบทรง; Huachiew Chalermprakiet University. Faculty of Business Administration. Student of Master of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2023The Development of Usefulness and Ease of Use of Food Delivery Platform: A Case of Chinese Food Platform in ThailandJie Fu; Lanthom Jonjoubsong; ลั่นทม จอนจวบทรง; Huachiew Chalermprakiet University. Faculty of Business Administration. Student of Master of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2017The Effect of Green Program by Constructivism Concept (GProCC) Relative to Willingness to Purchase Products for Non-Green Consumers at Huachiew Chalermprakiet UniversityKanokporn Pongthongcharoen; Pakpoom Kaitta; Thunda Soontorn; Chalida Dgeerarattanangkura; Sutinee Sukcharoen; Conrad U. Aquino; Suriya Bootthaisong; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2017The Effect of Negative Corporate News (NCNs) on Brand Equity and Repurchase Intention among Undergraduate Students at Huachiew Chalermprakiet UniversityCai Xu; Chan TanTan; Fuyuan Ou; Huaijun Chen; Krittanai Chansrivilai; Penpan Apiraktrakul; Sadcha Chillatan; Conrad U. Aquino; Suriya Bootthaisong; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2022Effect of the plasmon mechanism on s-wave superconductors under high pressure in the weak-coupling limitPongkaew Udomsamuthirun; Arpapong Changjan; Jaturong Sukonthachat; Chatcharawan Meesubthong; พงษ์แก้ว อุดมสมุทรหิรัญ; อาภาพงศ์ ชั่งจันทร์; จตุรงค์ สุคนธชาติ; ชัชราวรรณ มีทรัพย์ทอง; Srinakharinwirot University. Faculty of Science; Pathumwan Institute of Technology. Faculty of Science and Technology; Srinakharinwirot University. Faculty of Science; Huachiew Chalermprakiet University. Faculty of Business Administration
2017The Effects of R&D and Innovation Capabilities on the Thai Automotive Industry Part’s Competitive Advantage: A SEM ApproachWawmayura Chamsuk; Wanno Fongsuwan; Josu Takala; แววมยุรา คำสุข; วรรณโณ ฟองสุวรรณ; Huachiew Chalermprakiet University. Faculty of Business Administration; King Mongkut’s Institute of Technology Ladkrabang. Faculty of Administration and Management; University of Vaasa
2024An Empirical Study of the Impact of Digital Transformation on Employee Engagement : A Study of Guilin Deep Technology Co., Ltd.Chen Lu; Chatcharawan Meesubthong; ชัชราวรรณ มีทรัพย์ทอง; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2023Experience of Tourism Poverty Alleviation in China Provides New Ideas for Thailand - Taking Danzhai County, Guizhou Province as a Case StudyAnchali Sombun; Morakhot Kamphaengphet; Nuntawut Kruta; อัญชลี สมบูรณ์; มรกต กำแพงเพชร; นันทวุฒิ ครุธา; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2018Human Capital Discovery through Opportunity Discovery with Consumer Behaviour; The Case Study of Indigenous Vegetable Knowledge as Human Capital of Vicinity CommunityLanthom Jonjoubsong; Pimsiri Pootrakul; Nathaporn Thammabunwarit; ลั่นทม จอนจวบทรง; พิมสิริ ภู่ตระกูล; ณธภร ธรรมบุญวริศ; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2023The impact of digital factors on Digital leadership behavior in hospital contextMo Yongjian; Chatcharawan Meesubthong; Patchara Phochanikorn; ชัชราวรรณ มีทรัพย์ทอง; พัชรา โพชะนิกร; Huachiew Chalermprakiet University. Faculty of Business Administration. Student of Master of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024The Impact of Digital Transformation on Employee Satisfaction at Zhanjiang Cigarette FactoryLi Liang; Chatcharawan Meesubthong; ชัชราวรรณ มีทรัพย์ทอง; Huachiew Chalermprakiet University. Faculty of Business Administration
2022The Influence of Electronic Banking Service Quality and the Satisfaction of Customers of Medium Banks in ChinaChenxi Sun; Lanthom Jonjoubsong; ลั่นทม จอนจวบทรง; Huachiew Chalermprakiet University. Faculty of Business Administration. Student of Master of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024The Influence of Live Streaming E-Commerce Features on Purchase Intention in the Thai Fashion Industry : The Mediating Role of Customer Engagement and Electronic Word of MouthWei Mei; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024The Intention to Use Contactless Ordering Systems for Restaurants of Thai CustomersXinrong Xu; Lanthom Jonjoubsong; ลั่นทม จอนจวบทรง; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024The Mediating Role of Green Supply Chain and Supply Chain Collaborative InnovationSittichai Pintuma; Chanicha Moryadee; Wawmayura Chamsuk; Patchara Phochanikorn; Mohd Rizaimy Shaharudin; สิทธิชัย พินธุมา; ชณิชา หมอยาดี; แววมยุรา คำสุข; พัชรา โพชะนิกร; Suan Sunandha Rajabhat University. College of Logistics and Supply Chain Management; Suan Sunandha Rajabhat University. College of Logistics and Supply Chain Management; King Mongkut’s Institute of Technology Ladkrabang. College of Innovation and Industrial Management; Huachiew Chalermprakiet University. Faculty of Business Administration; Universiti Teknologi MARA. Faculty of Business & Management
2020Multi Criteria Supplier Selection from Social Aspects in Thai Tyre Rubber IndustryNapat Srinual; Jorn Mehnen; Rapee Udomsub; นภัทร ศรีนวล; รพี อุดมทรัพย์; Huachiew Chalermprakiet University. Faculty of Business Administration; University of Strathclyde. Faculty of Engineering; Huachiew Chalermprakiet University. Faculty of Business Administration
2020The Reproductive Index from SEIR Model of Covid-19 Epidemic in AseanPongkeaw Udomsamuthirun; Grittichon Chanilkul; Pongkarn Tongkhonburi; Chatcharawan Meesubthong; พงษ์แก้ว อุดมสมุทรหิรัญ; กฤษฏิชนม์ ชนิลกุล; พงษ์กานต์ ทองครบุรี; ชัชราวรรณ มีทรัพย์ทอง; Srinakharinwirot University. Faculty of Science; Srinakharinwirot University. Faculty of Science; Srinakharinwirot University. Faculty of Science; Huachiew Chalermprakiet University. Faculty of Business Administration
2022A Study on Satisfaction Factors of Customers of Vegetable Retail PlatformsYumei Weng; Lanthom Jonjoubsong; ลั่นทม จอนจวบทรง; Huachiew Chalermprakiet University. Faculty of Business Administration. Student of Master of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2024TikTok Video Marketing : The Effect of Enjoyment and Satisfaction, Repurchase Intention of Gen Z in BangkokLiang Haoran; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration
2015Use of Knowledge Transfer Model to Create Human Capital in the Area of Indigenous Knowledge for a Young GenerationLanthom Jonjoubsong; Nathaporn Thammabunwarit; Kitti Lertkamonrak; ลั่นทม จอนจวบทรง; ณธภร ธรรมบุญวริศ; กิตติ เลิศกมลรักษ์; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration; Huachiew Chalermprakiet University. Faculty of Business Administration