Please use this identifier to cite or link to this item: https://has.hcu.ac.th/jspui/handle/123456789/2061
Title: Addressing Consumer Misconceptions on Antibiotic Use and Resistance in the Context of Sore Throat: Learnings from Social Media Listening
Authors: Sabiha Essack
John Bell
Douglas Burgoyne
Khalid Eljaaly
Wirat Tongrod
Thomas Markham
Adrian Shephard
Elsa López-Pintor
วิรัตน์ ทองรอด
University of KwaZulu-Natal. College of Health Sciences. Antimicrobial Research Unit
University of Technology, Sydney. Graduate School of Health
University of Utah. College of Pharmacy
King Abdulaziz University. Faculty of Pharmacy
Huachiew Chalermprakiet University. Faculty of Pharmaceutical Sciences
Lumanity, London
Reckitt Benckiser Healthcare International Ltd.
Miguel Hernández University of Elche. Area of Pharmacy and Pharmaceutical Technology. Department of Engineering
Keywords: แอนติไบโอติกส์
Antibiotics
การดื้อยาต้านจุลชีพ
Antimicrobial resistance
เภสัชกรรมชุมชน
Community pharmacy
โควิด-19 (โรค)
COVID-19 ‪(Disease)‬
ทางเดินหายใจติดเชื้อ
Respiratory Tract Infections
Issue Date: 2023
Citation: Antibiotics 12, 6 (May 2023):957
Abstract: A misunderstanding of the mechanism of action and bacterial targets of antibiotics by consumers may drive inappropriate antibiotic use and antimicrobial resistance (AMR). Tackling AMR requires an in-depth understanding of consumer beliefs and misconceptions. We explored consumer conversations on a number of social media platforms on antibiotic use and AMR in the context of sore throat and how coronavirus disease 2019 (COVID-19) affected online conversations between 1 January 2018 and 25 November 2021 across eight countries. Five distinct consumer groups were identified (antibiotic-preserving peer educators, antibiotic-cautious consumers, medication-resistant antibiotic opponents, believers in the strength of antibiotics, determined pro-antibiotic consumers) with a wide spectrum of beliefs around antibiotics in sore throat. Many opinions were based upon misconceptions, the most prominent of which was that antibiotics are strong medications that can treat all types of sore throat. COVID-19 had a multifaceted effect on the sore throat and AMR conversation. Sore throat triggered anxiety as consumers feared it may be a COVID-19 symptom while engagement in conversations around antibiotics for COVID-19 increased. Finally, consumers sought multiple routes to access antibiotics, such as directly from the pharmacy or by attempting to persuade physicians to prescribe. Knowledge obtained from this study could be used to develop focused approaches to dispel consumer misconceptions and mitigate AMR.
Description: สามารถเข้าถึงบทความฉบับเต็มได้ที่ https://doi.org/10.3390/antibiotics12060957
URI: https://has.hcu.ac.th/jspui/handle/123456789/2061
Appears in Collections:Pharmaceutical Sciences - Artical Journals

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