A Study on the Influence of Chinese Movies and TV Series in Thailand : A Case Study of Huachiew Chalermprakiet University

Abstract

The spread of Chinese TV series in Thailand has experienced more than 40 years of development, and each period presents different development characteristics. This paper clears up the history and current situation of the development of Chinese TV in Thailand, the time period of Chinese TV series in Thailand can be divided into early, middle and late three stages, at the same time, through using questionnaire survey to analyse the composition, the behavior and psychology of the Chinese television audience in Thailand, according to the feedback of audience in questionnaire, put forward three suggestions for the improvement of Chinese television output strategy in Thailand, which includes improving the quality of drama, giving full play to the advantages of culture; Expanding the dissemination way, strengthening the network publicity; Promoting sino-foreign cooperation and improving export policies.

中国电视剧在泰国的传播历经了四十多年的发展, 每一个时期呈现不同的发展特点。 中国电视剧在泰国发展的历史与现状, 按照时间年限将其划分为初期、中期和后期三个阶段, 同时通过对中国电视剧的泰国受众进行问卷调查, 分析受众的构成、行为以及心理, 针对问卷得出的受众反馈, 提出改进中国电视剧输出泰国策略的三点建议, 即提高剧目质量, 发挥文化优势;拓宽传播途径, 加强网络宣传; 促进中外合作, 改善出口政策。