Please use this identifier to cite or link to this item: https://has.hcu.ac.th/jspui/handle/123456789/2945
Title: Communicating Digital Disruption by An Online Newspaper in Thailand
Authors: Jonathan Rante Carreon
Wenwen Tian
Huachiew Chalermprakiet University. Faculty of Liberal Arts
King Mongkut’s University of Technology. School of Liberal Arts
Keywords: Digital Disruption
การเปลี่ยนฉับพลันทางดิจิทัล
Content analysis (Communication)
การวิเคราะห์เนื้อหา
Business -- Effect of technological innovations on
ธุรกิจ -- ผลกระทบจากนวัตกรรมทางเทคโนโลยี
Corpora (Linguistics) -- Data processing
ภาษาศาสตร์คลังข้อมูลภาษา
Linguistic analysis (Linguistics)
การวิเคราะห์ทางด้านภาษา
Issue Date: 2019
Abstract: This study investigates how digital disruption is communicated to the public by the Thailand’s leading English newspaper, The Bangkok Post Online Newspaper. Informed by Carreon and Piyamat (2018), 292 news articles that were reported from 1 January 2010 to 31 December 2018 composed of 245,296 words were examined for keywords (Scott, 1997) employing a mixed method analysis, using the free corpus tool AntConc 3.5.7 (Anthony, 2018). The investigation was run by comparing words with high absolute frequencies against their frequencies in the British National Corpus (BNC) using log-likelihood (see Rayson & Garside, 2000 for details of log-likelihood uses). Any words with log-likelihood (LL) values greater than 100 were considered keywords. The resulting keywords were iteratively thematized (e.g. Krippendorff, 2013) by each of the researcher, and the degree of inter-rater agreement for accuracy and reliability in categorization is expressed as Cohen’s kappa value. The analysis yielded 81 keywords composed of six themes of words relating to: (1) business and monetary issues (N=27; 33.33%), (2) digital facilities and channels (N=19; 23.46%), 3) stakeholders (N=12; 14.81%), 4) digital disruption indicators (N=11; 13.58%), (5) time and location (N=8; 9.88%), and (6) informational dimension of language (N=4; 4.94%), with the analysts’ categorization having an almost perfect level of inter-rater agreement (Cohen’s kappa= 0.84).
Description: Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia
สามารถเข้าถึงบทความฉบับเต็ม (Full text) ได้ที่ : https://eudl.eu/pdf/10.4108/eai.17-7-2019.2303403
http://dx.doi.org/10.4108/eai.17-7-2019.2303403
URI: https://has.hcu.ac.th/jspui/handle/123456789/2945
Appears in Collections:Liberal Arts - Proceeding Document

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