Factors Affecting Travelers to the Western Region of Thailand

Abstract

Tourist travel will contribute to many issues such as income, infrastructure development and generating income for communities in the area, this research is to analysis of factors affecting travel to western Thailand, the research to collect data with the sample group of 402 people who are tourist traveling to the western region of Thailand. The analysis of model showed that it was harmonious consistent with the empirical data of the chi-square value (CMIN/DF) is equal to 1.973 which is less than 2, the level of conformity (GFI), is equal to 0.923 which is greater 0.90 and the CFI value (comparative Fit Index), is equal to 0.967 which is greater 0.90. The root index at the approximate square mean of discrepancy (RMSEA), is equal to 0.049 which is less than 0.08 which is consistent with the empirical data and the results of hypothesis testing which are analysis of casual influences between the talent variables within the image of the attraction. The repeated travel experience, satisfaction, intention of returning on re-tourism and the intention of telling more and including to external latent variables is the re-tourism experience, had statistically significant direct influence at the 0.001, which can tell that, the develop tourism in the western region of Thailand, there has to be an emphasis on experience creating destination image and, gaining satisfaction that impacts revisit intentions and word of mouth on the return journey of both Thai and foreign tourists.