泰国乍都乍周末市场的经营模式和汉语服务调查研究

Abstract

旅游是中泰人文交流合作的一大亮点。中泰两国免签政策实施后，中国游客赴泰旅游人数 呈上升趋势。乍都乍周末市场是中国游客集聚的曼谷景点之一，极具发展潜力，该市场的工作 人员和服务的汉语水平直接影响中国游客的购物体验。为了乍都乍周末市场更好地发展，给中 国游客带来更好的购物体验，本文以该市场为研究对象，利用调查问卷、访谈和观察等方法， 调查乍都乍周末市场的经营模式和汉语服务使用情况；通过SWOT 分析市场发展的优势、劣势、 机遇和威胁，找出乍都乍周末市场目前主要存在的问题，并提出改进建议。为吸引中国客户商 家需要加强汉语培训，提高销售人员的汉语水平；增加线上销售、提供电子支付方式；加强市 场监管，改善市场的卫生环境，提升乍都乍周末市场的竞争力，吸引更多的顾客，以此谋求更 大的发展。

Tourism is a highlight of cultural exchange and cooperation between China and Thailand. After the implementation of visa free policies between China and Thailand, the number of Chinese tourists visiting Thailand has shown an upward trend. Chatuchak Weekend Market is one of the tourist attractions in Bangkok where Chinese tourists gather, with great potential for development. The Chinese level of the staff and services in this market directly affects the shopping experience of Chinese tourists. In order to better develop the weekend market in Chatuchak and provide Chinese tourists with a better shopping experience, , this thesis takes this market as the research object, and uses questionnaires, interviews and observations to investigate the business model and Chinese language service usage of Chatuchak weekend market; Through SWOT analysis of the strengths, weaknesses, opportunities, and threats of market development, identify the main problems currently existing in the Chatuchak Weekend market and propose improvement suggestions. In order to attract Chinese customers, merchants need to strengthen Chinese language training and improve the Chinese level of sales staff; Increase online sales and provide electronic payment methods; Strengthen market supervision, improve the hygiene environment of the market, enhance the competitiveness of the Chatuchak weekend market, attract more customers, and seek greater development.