The Usage Television Media That Taking Main Information From TRF Researches Focused on Cultural Tourism in Nakhonthai District, Phitsanulok Province

Abstract

This research aims at using Television media that taking main information from TRF researches focused on cultural tourism in amphoe Nakhon Thai, Phitsanulok province to disseminate knowledge to the youths. The media has been developed from two TRF researches. Its scope has been on 3 groups: 1) secondary school students in amphoe Nakhon Thai, Phitsanulok province 2) secondary school students from outside and 3) foreign exchanged students. It is found from the research that this use of researches for creating media to disseminate knowledge to the youths leads to these learning outcomes: Group 1: secondary school students in amphoe Nakhon Thai, Phitsanulok province: documents which were gathered from three schools in tambon Neaun Pheaum express that the evaluation rate of learning outcome is at highest level (4.53). Group 2: secondary school students from outside: documents which were gathered from three schools in Phitsanulok, Nontaburi and Samut Prakan express that the evaluation rate of learning outcome is at highest level (4.51). Group 3: foreign exchanged students: documents which were gathered from Chinese students in three universities express that the evaluation rate of learning outcome is at highest level (4.53). The use of these researches has been widely broadcasted to local administrations; for example, the office of Phu Hin Rong Kla National park, Ban Mai Rong Kla organization, mass media (e.g. Tourist Authority of Thailand, Phitsanulok office and The National Television Service of Thailand, Phitsanulok office, etc.) academic networks (e.g. Institute of Mekong-Salween Studies, Naresuan University, etc.) and social media.