华富里府旅游汉语服务研究_以那莱王宫博物馆为例

Abstract

本次研究的目的,是为了分析在那莱王宫博物馆的服务中文的使用,并对中国游客的增加和减少所带来的影响进行说明,以及中文在吸引更多的中国游客的重要性,以使对那莱王宫博物馆的服务质量提出改善的建议。本文使用问卷调查和文学上的研究来分析中国游客和那莱王宫博物馆的旅游状况。通过对那莱王宫博物馆中负责对博物馆进行介绍工作的8名工作人员中抽样5名,以及米那莱王宫博物馆参观的中国游客中抽样30名。这项研究表明,那莱王宫博物馆所提供的语言服务大部分都是泰文和英文, 至于法文和中文只有很少量而已,由于一直以来泰国旅游业的大部分游客都是来自国 内的游客和来自主要使用英语的国家的游客。最近这几年有非常多的中国游客来泰国 旅游并来参观那莱王宫博物馆,而博物馆的管理部门已经制作了汉语的信息板以方便 中国游客,游客可以扫推QR码米收听中文的相关信息。但是那莱王宫博物馆还没有翻译人员或直接用中文提供信息并引导参观博物馆的工作人员,因为目前还没有会说 中文的工作人员。因此对那莱王宫博物馆或华富里府旅游游部门的问题提出解决方案, 应该创建更多的中文交流沟通信息,并覆盖到信息传播的所有渠道,那莱王宫博物馆的旅游信息得到普遍地传播,此外还应该继续为中国游客开发中文服务,为了吸引比目前更多的中国游客到华富里府米旅游并参观那莱王言博物馆。

The purposes of this research were to analyze the use of Chinese in the services of the King Narai National Museum, to explain the influence of the rise or fall of Chinese tourists, and explain the importance of the Chinese language in attracting Chinese tourists more and to propose suggestions for improving the quality of service of the King Narai National Museum. This article used questionnaires and literature studies to analyze tourism situations of Chinese tourists and King Narai National Museum. The sample group was the staff of the King Narai National Museum who was responsible, overseeing, and giving advice on the museum, 5 of the & people in charge, and 30 Chinese tourists who visited the King Narai National Museum. This research suggested that most of the language services of the King Narai National Museum were in Thai and English. French and Chinese were very limited, as most of the tourists in Thailand's tourism industry were domestic tourists and tourists from English-speaking countries. In recent years, many Chinese tourists have come to Thailand for tourism and visit the King Narai National Museum. The museum's management has set up information boards to facilitate the Chinese tourists. Visitors can scan the QR code to hear relevant information in Chinese. However, the King Narai National Museum did not have an interpreter or staff to provide information or direct Chinese tours of the museum, as there were currently no Chinese speaking staff Therefore, proposing solutions to the problems of the King Narai National Museum or the Lopburi Province Tourism Agency should create more Chinese-language communication information and cover all channels of information dissemination to provide the museum's tourism information of the Narai Palace widely. In addition, the Chinese language service should be developed for Chinese tourists in order to attract more Chinese tourists to Lopburi and visit the King Narai National Museum in greater visitation rate.