曼谷乍都乍周末市场餐厅汉语服务研究

Abstract

泰国的旅游业现在是泰国经济发展的主要动力,泰国旅游零售业发达,周末市 场越来越多,而泰国曼谷的乍都乍周末市场为外国游客所熟知,并吸引了外国游客。参 观乍都乍市场是泰国的一个主要旅游景点,它位于曼谷的中心,参观乍都乍市场的游客 中的中国游客数量巨大,因此周末市场内的餐饮服务对于乍都乍市场很重要。研究人员 通过问卷调查了来自乍都乍周末市场餐厅的50组游客和50组服务人员的数据。 这本研究的目的是研究在乍都乍市场使用中文服务的情况。并研究解决乍都乍 市场汉语服务中出现的问题的解决方案,它将选择使用访谈和问卷中的数据进行分析 。研究的结果表明,在乍都乍市场内的餐厅,汉语服务有很多方面,无论是各种员工 的汉语服务,还是中文标识或广告都应适应中国游客。乍都乍市场内的餐厅有些服务 员的中文不够好,中文标识和广告也明显不足和存在语法错误。因此,为了促进和刺 激经济发展,仍需发展并满足游客的需求。

Tourism is one of the most important industries in Thailand, generating income circulating into the country. This is the income that we receive from the travel of Thai tourists and foreign tourists, which currently has a flea market. The abundance and development of the market in Thailand is well known to foreign tourists and attracted a group, causing more and more foreigners to visit the weekend market in Thailand. Chatuchak Weekend Market. which is in the heart of Bangkok, is a tourist destination and important of the tourists. Most of the tourists visiting Chatuchak Market are Chinese, so using Chinese for sightseeing within the weekend market is important for Chatuchak market. In addition. the researcher used a questionnaire to collect data from 50 tourists and 50 service workers. The objective of this research examines the use of Chinese language in service at Chatuchak Market (restaurant), Bangkok. The study also investigates the opinions and satisfaction of tourists that affect the service by using Chinese in communication within Chatuchak market restaurants and study the solutions to problems arising in the service by using Chinese in communication. Inside the Chatuchak market restaurant, the analysis was selected from the data in interviews and analyzed the results of the survey and from the distribution of questionnaires. The results of the study inside the Chatuchak market restaurants shows the use Chinese in many ways, whether it is communicating with foreign tourists. Signs or advertisements result with a large number of tourists in the shop. Restaurants have to adapt to the Chinese customers. There are some operators who speak better English than Chinese. Therefore, the service staff should develop and support the use of Chinese language because there is insufficient use of Chinese in communication to meet the needs of tourists. The use of Chinese in the service of billboards or signboards is not enough and is not clear and grammatically correct. Therefore, improvements must be made to meet the needs of foreign tourists in order to better promote and stimulate the economy.