Please use this identifier to cite or link to this item: https://has.hcu.ac.th/jspui/handle/123456789/4648
Title: 泰国中资企业员工跨文化交际能力调查研究——以在泰中资轮胎制造行业为例
Other Titles: The Research on the Intercultural Communication Ability of Chinese Enterprise’s staff in Thailand ——Taking Example of Chinese Tire Manufacturing Industry in Thailand
Authors: 韦琦
Wei Qi
Huachiew Chalermprakiet University. College of Chinese Studies. Graduate Student
Keywords: ภาษาจีน -- การใช้ภาษา
Chinese language -- Usage
汉语 -- 语言使用
การลงทุนของจีน -- ไทย
Investments, Chinese -- Thailand
中国投资 -- 泰国
การสื่อสารระหว่างวัฒนธรรม
Intercultural communication
跨文化交际
Issue Date: 2024
Publisher: มหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติ
Citation: วารสารวิชาการภาษาและวัฒนธรรมจีน 11, 1 (มกราคม-มิถุนายน 2567) : 527-537
Abstract: 随着经济全球化的发展,越来越多的企业开始走出国门,在世界各国落地生根,与此同时,越来越多的中国人外派到国外工作,去接触不同的文化,跨文化现象也随之产生,跨文化交际能力逐渐得到重视,越来越多的人意识到跨文化交际能力已经成为二十一世纪必不可少的能力之一。在此背景下,笔者以在泰国中资轮胎制造企业为例,以Byram为代表提出的ICC理论模型 为理论基础,将跨文化能力分为认知理解、情感态度、行为技能、文化意识四个能力维度。通过问卷调查法、访谈法、案例分析法、文献收集法对员工的跨文化交际能力进行调查研究,通过调查研究发现语言障碍、文化差异、工作环境与生活环境是影响员工跨文化交际能力发展的主要因素,并对学校、企业、员工自身三方在跨文化交际能力培养方面提出针对性的建议。
With the development of economic globalization, more and more enterprises begin to go abroad and take root in countries all over the world. At the same time, more and more Chinese people are sent to work abroad to get in touch with different cultures, and the intercultural phenomenon also arises, and intercultural communication competence gradually gets attention, and more and more people realize that intercultural communication competence has become one of the essential competencies in the 21st century.In this context, the author takes the ICC theoretical model proposed by Byram on behalf of Chinese tire manufacturing enterprises in Thailand as an example and divides intercultural competence into four competence dimensions: cognitive understanding, affective attitude, behavioral skills, and cultural awareness. The intercultural communication competence of employees is investigated and studied by questionnaire survey method, interview method, case study method and literature collection method. Through the investigation and study, it is found that language barrier, cultural difference, working environment and living environment are the main factors affecting the development of intercultural communication competence of employees, and targeted suggestions are made to the three parties of school, enterprise and employees themselves in the cultivation of intercultural communication competence.
Description: สามารถเข้าถึงบทความฉบับเต็ม (Full text) ได้ที่ : https://so02.tci-thaijo.org/index.php/clcjn/article/view/261411/180761
URI: https://has.hcu.ac.th/jspui/handle/123456789/4648
Appears in Collections:College Of Chinese Studies - Articles Journals



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