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Browsing คณะบริหารธุรกิจ by Title

Browsing คณะบริหารธุรกิจ by Title

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  • A Study on Satisfaction Factors of Customers of Vegetable Retail Platforms 
    Weng, Yumei (Huachiew Chalermprakiet University, 2022)
    Providing customers with a satisfactory consumer experience is an important task for vegetable platforms. To expand market share and gain a competitive advantage over competitors, which is closely related to the survival ...
  • As A Leader the Way We A re N ow, Is Not the Way We Should Be 
    Sakchai Aroonratsamerung; Janya Yodnil; Kitisak Thongcharoen; Rapee Udomsub; Rungrudee Ratanawilai; Sathaporn Pincharoen; ศักชัย อรุณรัศมีเรือง; จรรยา ยอดนิล; กิติศักดิ์ ทองเจริญ; รพี อุดมทรัพย์; รุ่งฤดี รัตนวิไล; Sathaporn Pincharoan (2022)
    “Knowing our enemies, knowing ourselves, we have always won the battles.” However, many leaders often stumble over their legs like the hair that blocks seeing the mountains especially when we ...
  • As A Leader the Way We Are Now, Is Not the Way We Should Be 
    Sakchai Aroonratsameruang; Janya Yodnil; Kitisak Thongcharoen; Rapee Udomsub; Rungrudee Rattanawilai; Sathaporn Pincharoen; ศักชัย อรุณรัศมีเรือง; จรรยา ยอดนิล; กิติศักดิ์ ทองเจริญ; รพี อุดมทรัพย์; รุ่งฤดี รัตนวิไล; สถาพร ปิ่นเจริญ (2022)
    “Knowing our enemies, knowing ourselves, we have always won the battles.” However, many leaders often stumble over their legs like the hair that blocks seeing the mountains especially when we have not learned enough to ...
  • B2C 电子商务系统在泰国的营销策略研究——以 TC 系统为例 
    李明强; Li, Mingqiang (Huachiew Chalermprakiet University, 2016)
    ด้วยการพัฒนาการที่รวดเร็วของเศรษฐกิจเครือข่ายไซเบอร์ (Cyber) ตลาดอี-คอมเมิร์ซ (E-Commerce) เป็นที่นิยมของทั้งผู้ประกอบการทางธุรกิจและสถานศึกษาบริษัททั่วไปกำลังมีการเปลี่ยนแปลงและหันมาใช้บริการทำธุรกรรมทางอินเตอร์เน็ตมากขึ้น ...
  • Big Data กับการบริหารในยุคปัจจุบัน 
    ชลิตพันธ์ บุญมีสุวรรณ; Chalitpun Boonmeesuwan (2019)
  • Blockchain Technology to Increase the Credibility of the Academic Credentials 
    Teerat Ratrawetakorn; Supachate Innet; ธีร์รัฐ รัฐรวีฐากรณ์; ศุภเชษฐ์ อินทร์เนตร (2019)
    Blockchain technology as a decentralized ledger has capabilities to transparency, immutability and does not rely on third parties to control. In the past, the technology was applied only in cryptocurrencies such as Bitcoin ...
  • A Cause Relationship Model of Attitudes to Nature Affecting Conservation toward National Parks in Thailand 
    Kiatikhorn Sobhanabhorn; Suriya Bootthaisong; Nittaya Suriyapan; Poonpong Suksawang; เกียรติขร โสภณาภรณ์; สุริยะ บุตรไธสงค์; นิตยา สุริยะพันธ์; พูลพงศ์ สุขสว่าง (2016)
    การวิจัยครั้งนี้ค้นพบว่าโมเดลความสัมพันธ์เชิงสาเหตุเจตคติการอนุรักษ์ธรรมชาติที่มีต่ออุทยานแห่งชาติในประเทศไทย มีความสอดคล้องกับข้อมูลเชิงประจักษ์ ด้านการยึดมนุษย์เป็นศูนย์กลางมีอิทธิพลทางตรงเชิงลบต่อด้านการอนุรักษ์ธรรมชาติ ...
  • Crisis and Business Adaptation 
    Siriwut Rungruang; ศิริวุฒิ รุ่งเรือง (2020)
  • The Development of an E-marketing Model for Junzhiwei Chinese Local Chain Restaurant 
    Suyan Xin; Lanthom Jonjoubsong; ลั่นทม จอนจวบทรง (2022)
    The catering industry in China is one of the most important industries that drives the Chinese economy in this age. With the rapid development of the Chinese society and the popularization of Internet technology, the ...
  • The Development of Usefulness and Ease of Use of Food Delivery Platform: A Case of Chinese Food Platform in Thailand 
    Jie Fu; Lanthom Jonjoubsong; ลั่นทม จอนจวบทรง (2023)
    Platform economy is a popular business model at present. Food delivery platforms are one of the platforms with potential for growth. Because of the epidemic food delivery platforms have been further developed in various ...
  • Digital Leadership in Hospital Context 
    Mo, Youngjian (Huachiew Chalermprakiet University, 2023)
    Today, digitalization is ubiquitous and pervasive in our lives, and its impact is enormous; capable of changing organizational structures in all industries. In this ever changing digital organizational environment, hospital ...
  • The Effect of Green Program by Constructivism Concept (GProCC) Relative to Willingness to Purchase Products for Non-Green Consumers at Huachiew Chalermprakiet University 
    Kanokporn Pongthongcharoen; Pakpoom Kaitta; Thunda Soontorn; Chalida Dgeerarattanangkura; Sutinee Sukcharoen; Conrad U. Aquino; Suriya Bootthaisong (2017)
    We The Effect of Green Program by Constructivism Concept (GProCC) Relative to Willingness to Purchase Green Products for Non-Green Consumers. This study is an experimental research which is one-group pretest-posttest design. ...
  • The Effect of Negative Corporate News (NCNs) on Brand Equity and Repurchase Intention among Undergraduate Students at Huachiew Chalermprakiet University 
    Cai Xu; Chan TanTan; Fuyuan Ou; Huaijun Chen; Krittanai Chansrivilai; Penpan Apiraktrakul; Sadcha Chillatan; Conrad U. Aquino; Suriya Bootthaisong (2017)
    Negative Corporate News (NCNs) has an impact on corporate image and consumer attitudes toward the firm. We investigated the impact of NCNs on brand equity and repurchase intention, and investigated the relationship between ...
  • Effect of the plasmon mechanism on s-wave superconductors under high pressure in the weak-coupling limit 
    Pongkaew Udomsamuthirun; Arpapong Changjan; Jaturong Sukonthachat; Chatcharawan Meesubthong; พงษ์แก้ว อุดมสมุทรหิรัญ; อาภาพงศ์ ชั่งจันทร์; จตุรงค์ สุคนธชาติ; ชัชราวรรณ มีทรัพย์ทอง (2022)
    In this research, we investigated the critical temperature (TC), gap-to-TC ratio (2ΔTC) and isotope effect exponent (α) of s-wave superconductors under high-pressure envelopments, including the electron-phonon interaction ...
  • The Effects of R&D and Innovation Capabilities on the Thai Automotive Industry Part’s Competitive Advantage: A SEM Approach 
    Wawmayura Chamsuk; Wanno Fongsuwan; Josu Takala; แววมยุรา คำสุข; วรรณโณ ฟองสุวรรณ (2017)
    A structural equation model was used to verify both the direct and indirect influences on research and development and innovation capabilities that affect Thai automotive parts enterprises competitive advantage. Thailand’s ...
  • An Empirical Study of the Impact of Digital Transformation on Employee Engagement : A Study of Guilin Deep Technology Co., Ltd. 
    Chen Lu; Chatcharawan Meesubthong; ชัชราวรรณ มีทรัพย์ทอง (2024)
    Given that digital transformation is still in its nascent stage, enterprises are navigating significant risks and uncertainties. Insights from research data and practical experiences revealed that digital transformation ...
  • Experience of Tourism Poverty Alleviation in China Provides New Ideas for Thailand - Taking Danzhai County, Guizhou Province as a Case Study 
    Anchali Sombun; Morakhot Kamphaengphet; Nuntawut Kruta; อัญชลี สมบูรณ์; มรกต กำแพงเพชร; นันทวุฒิ ครุธา (2023)
    Many countries in the world are facing with various kind of poverty issues. Within this kind of situation, China has eliminated poverty issues comprehensively, and has completed poverty alleviation plans of The Sustainable ...
  • The Factors Influencing Online buying and Intention of Online Buying: The Study of Huachiew Chalermprakiet University Thai Students 
    Huanghe Li; Pimsiri Phutrakul; พิมสิริ ภู่ตระกูล (2022)
    The research objectives of this study were first, to examine the effects of electronic word of mouth, attitude, subjective norms, and perceived behavioral control on online buying intentions of Huachiew Chalermprakiet ...
  • Guidelines for Small and Medium Enterprises (SMEs) Integration in Thailand 
    Pungchompoo Jones; Naraporn Thammadee; พวงชมพู โจนส์; นราภรณ์ ธรรมดี (2018)
    The purposes of this study were: (1) to study the direction of group development and network of Thai SMEs, (2) to analyze the approach method to build effective business group and network of Thai SMEs in future, and (3) ...
  • How to Select the Suitable Mode of International Transport in International Trade and Incoterm 2010 
    Supawadee Khumrat; Unchittha Sukchokchai; Maturapoj Sripontong (2018)
    This article is related to overview mode of international transport in international trade and delivery term, Incoterm 2010 rules. The international transport can be separated into four modes: air, water, road and rail ...

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