Browsing Business Administration - Proceeding Document by Author "Conrad U. Aquino"

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The Effect of Green Program by Constructivism Concept (GProCC) Relative to Willingness to Purchase Products for Non-Green Consumers at Huachiew Chalermprakiet University

Kanokporn Pongthongcharoen; Pakpoom Kaitta; Thunda Soontorn; Chalida Dgeerarattanangkura; Sutinee Sukcharoen; Conrad U. Aquino; Suriya Bootthaisong (2017)

We The Effect of Green Program by Constructivism Concept (GProCC) Relative to Willingness to Purchase Green Products for Non-Green Consumers. This study is an experimental research which is one-group pretest-posttest design. ...
The Effect of Negative Corporate News (NCNs) on Brand Equity and Repurchase Intention among Undergraduate Students at Huachiew Chalermprakiet University

Cai Xu; Chan TanTan; Fuyuan Ou; Huaijun Chen; Krittanai Chansrivilai; Penpan Apiraktrakul; Sadcha Chillatan; Conrad U. Aquino; Suriya Bootthaisong (2017)

Negative Corporate News (NCNs) has an impact on corporate image and consumer attitudes toward the firm. We investigated the impact of NCNs on brand equity and repurchase intention, and investigated the relationship between ...

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