Blockchain technology as a decentralized ledger has capabilities to transparency, immutability and does not rely on third parties to control. In the past, the technology was applied only in cryptocurrencies such as Bitcoin ...

Platform economy is a popular business model at present. Food delivery platforms are one of the platforms with potential for growth. Because of the epidemic food delivery platforms have been further developed in various ...

Negative Corporate News (NCNs) has an impact on corporate image and consumer attitudes toward the firm. We investigated the impact of NCNs on brand equity and repurchase intention, and investigated the relationship between ...

The research objectives of this study were first, to examine the effects of electronic word of mouth, attitude, subjective norms, and perceived behavioral control on online buying intentions of Huachiew Chalermprakiet ...

This article is related to overview mode of international transport in international trade and delivery term, Incoterm 2010 rules. The international transport can be separated into four modes: air, water, road and rail ...

In this research, we developed the relationship between the behavioral factors of Digital leadership in hospitals the Digital support, Digital guidance, Digital engagement, Digital encouragement factors were introduced. ...

The first research objective of this study was to investigate the direct impact of live streaming e-commerce features, customer engagement, and eWOM on purchase intention. The second was to investigate the direct impact ...

This research was developed to investigate the factors that influence Thai customers’ acceptance and use of Restaurant Contactless Ordering Systems (RCOS), to understand their familiarity with the technology as well as ...

The purpose of this study is to investigate the impact of TikTok video marketing on the environment and satisfaction of Generation Z in Bangkok, and then examine the influence of enjoyment and satisfaction on their repurchase ...

The study was to study the impact of vlogger exposure and vlogger creditability (expertise, attractiveness, trustworthiness) in destination awareness, as well as to study the effect of vlogger exposure and vlogger creditability ...