Abstract:
The advancement of science and technology has brought growth opportunities to more and more companies. Digital transformation is one of the important breakthrough points, and digital transformation can help companies create greater competitive advantages. China is one of the leading countries in the development of financial technology in the world, and it is also a country where the financial system is dominated by the banking industry. China's banking industry also needs digital transformation to maintain its competitiveness. Guangxi 's banking industry should also actively respond to the national call and promote digital transformation. Employee performance is an important influencing factor of digital transformation Employee performance is closely related to the work results of individuals in an organization or company. The results of the hypothesis test show that digital transformation has a significant positive impact on all factors affecting employee performance. In addition, this study also evaluated the importance of demographic factors and found that gender has a significant negative impact on employee performance, while marital status has a significant negative impact on employee performance reliability. The study shows that bank digital transformation can have a positive impact on employee performance.
Description:
Proceedings of the 12th National and International Conference on "Research to Serve Society", 30th-31st July 2025 at Huachiew Chalermprakiet University, Bangphli District, Samutprakarn, Thailand. p. 69-76.
