在泰中国留学生旅游偏好现状研究——以泰国华侨崇圣大学工商 管理学院为例

Abstract

目前，泰国是亚洲地区最热门的留学地之一，中国大学生前往泰国留学人数每年都 在增长。近年来大学生旅游市场发展潜力大，同时泰国拥有丰富的旅游资源，外出旅游 也成为留学生留学生活中的一部分，所以通过对留学生的旅游偏好现状研究，了解基本 情况有助于当地政府及旅游机构有针对性地发展留学生旅游市场。本研究不仅对从管理学、经济学、心理学和统计学具有一定意义，而且可以让旅游业经营者和从业人员更加全面深入地了解大学生群体在旅游过程中的需求偏好，为旅游产品和服务开发人员以及营销人员制定相关计划提供指导，提高旅游企业的核心竞争力。因此，本研究课题以泰国华侨崇圣大学工商管理学院中国留学生旅游偏好现状为核心和样本，通过问卷调查收集留学生各旅游偏好维度的选择数据，研究华侨崇圣大学在泰中国留学生外出旅游情况，了解留学生的旅游偏好现状，有针对性地发展华侨崇圣大学在泰中国留学生旅游市场。

At present, Thailand is one of the most popular places to study in Asia, and the number of Chinese college students studying in Thailand is growing every year. In recent years, the tourism market of college students has great potential. At the same time, Thailand is rich in tourism resources, and travel has become a part of the life of studying abroad. Therefore, through the study of the current situation of tourism preferences of foreign students, understanding the basic situation is helpful for the local government and tourism institutions to develop the tourism market for foreign students. This study is not only meaningful to management, economics, psychology and statistics, but also can make tourism operators and employees understand the college students in a more comprehensive and in-depth way. The demand preference in the process of tourism provides guidance for tourism product and service developers and marketers to make relevant plans to improve the core competitiveness of tourism enterprises. Therefore, this research topic takes the present situation of tourism preference of oversea Chinese students in the Business Administration Huachiew Chalermprakiet University (HCU) as the core and sample. Through questionnaire survey, this paper collects the selection data of each dimension of foreign students' tourism preference, studies the travel situation of overseas Chinese students of HCU in Thailand, and understands the situation of overseas students. Tourism preference status quo, targeted development of overseas Chinese students of HCU in Thailand Chinese students tourism market.