Intention of BTS Skytrain Passengers to Use QR Ticket for Metro Mass Transit System in Bangkok

Abstract

Bangkok Metro passengers still have to queue at metro stations to buy, recharge and use their card tickets. Passengers have to spend time and effort waiting when it is crowded. This study aims to provide a new QR code ticketing system for the Bangkok Metro mass transit system and to understand passengers' intention to use it. The study used a design science research approach and used a mixture of quantitative and qualitative research methods. The study sample was BTS Skytrain passengers because BTS is the first metro system in Thailand. In this study, 176 questionnaires were collected through a questionnaire survey and a prototype of a QR ticket was designed by analyzing passenger needs and document analysis. Finally, 175 questionnaires were analyzed to derive the evaluation and usage intention of QR tickets. It was found that most passengers prefer card tickets, but passengers with higher education levels are more likely to accept QR tickets. The demand for QR tickets is trust and efficiency. Passengers rated the newly designed QR tickets highly, and the perceived ease of use and perceived usefulness of the tickets influenced passengers' intention to use them.