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https://has.hcu.ac.th/jspui/handle/123456789/4438| Title: | 曼谷乔德夜市商家对中国游客使用汉语服务比较研究 ――神奇之地分店(Dan Neramit)与拉差达分店(Ratchada)为案例 |
| Other Titles: | A Research on Chinese Language Services of Jod Fairs in Bangkok |
| Authors: | Napasrapee Tanruedee Zhao Ping Huachiew Chalermprakiet University. College of Chinese Studies Huachiew Chalermprakiet University. College of Chinese Studies |
| Keywords: | ตลาดจ๊อดแฟร์ (รัชดา) Jodd Fairs (Ratchada) นักท่องเที่ยว -- จีน 游客 -- 中国 Tourists -- China ภาษาจีน -- การใช้ภาษา 汉语 -- 语言使用 Chinese language -- Usage ภาษาจีน -- บทสนทนาและวลี (สำหรับพ่อค้า) 汉语 -- 对话和短语 (适用于商人) Chinese language -- Conversation and phrase books (for merchants) 乔德集市 （拉差达） |
| Issue Date: | 2025 |
| Abstract: | 本研究旨在比较曼谷乔德夜市的神奇之地分店(前址)与拉查达分店(现址),重点探讨其
组织结构、市场氛围、商品、服务模式及中文服务现状。研究采用问卷调查法收集数据,并运用SWOT分析法对市场进行深入评估。研究结果揭示了市场在吸引中国游客方面的优劣势,并据此为提升新利亚布段夜市对中国游客的吸引力提出了具体发展展策略。主要建议包括加强中文服务、优化市场空间利用,以及利用社交媒体吸引中国游客。 This study compares two Jodd Fairs night markets—Dan Neramit (former) and Ratchada (current)— focusing on organization, atmosphere, products, services, and Chinese language use. Using SWOT analysis, it offers strategies to improve the new Liab Duan Night Market’s appeal to Chinese tourists. |
| Description: | Proceedings of the 12th National and International Conference on "Research to Serve Society", 30th-31st July 2025 at Huachiew Chalermprakiet University, Bangphli District, Samutprakarn, Thailand. p. 149-158 |
| URI: | https://has.hcu.ac.th/jspui/handle/123456789/4438 |
| Appears in Collections: | College Of Chinese Studies - Proceeding Document |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| A-Research-on-Chinese-Language-Services-of-Jod-Fairs-in-Bangkok.pdf | 952.57 kB | Adobe PDF | View/Open |
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