汉和有色金属进出口贸易公司汉语服务调查研究

Abstract

本研究以汉和有色金属进出口贸易公司为研究对象，探讨汉语在中泰有色金属贸易中的实 际应用情况。研究采用问卷调查与深度访谈相结合的方法，对 30 名员工及 10 名管理层和客户 代表进行调查。结果显示，超过 85%的受访者认为汉语在订单处理、商务谈判和物流沟通中发 挥重要作用。同时，40%（12 人）的员工表示在工作中经常遇到汉语沟通困难，63.3%（19 人）的员工认为专业术语理解困难会影响工作效率，56.7%（17 人）的员工认为文化差异会影 响商务沟通效果。研究发现，行业专业术语（如“阳极铜”“铝锭”）理解不足以及商务礼仪 认知欠缺是影响企业汉语服务质量的重要因素。为此，本文建议企业加强商务汉语培训，建立 中泰双语术语库，并提升员工跨文化沟通能力，以提高企业汉语服务水平和国际商务沟通效 率。

This study investigates the practical use of Chinese language services in Han-he Non-Ferrous Metals Import and Export Trading Company. A mixed-methods approach, including questionnaires and in-depth interviews, was employed. Data were collected from 30 employees and 10 managers and customer representatives. The findings indicate that Chinese plays a crucial role in order processing, business negotiations, and logistics communication, with more than 85% of respondents recognizing its importance in daily business operations. In addition, 40% (12 respondents) reported experiencing difficulties in Chinese communication at work, 63.3% (19 respondents) believed that difficulties in understanding specialized terminology affected their work efficiency, and 56.7% (17 respondents) considered cultural differences to have a negative impact on business communication. The study found that inadequate understanding of industry-specific terms such as “anode copper” and “aluminum ingot,” as well as insufficient awareness of business etiquette, were major factors affecting the quality of Chinese language services. Therefore, this study recommends strengthening Business Chinese training, establishing a Chinese–Thai bilingual terminology database, and enhancing intercultural communication competence in order to improve language service quality and communication efficiency in international trade.