泰国北榄府古城旅游汉语应用研究

Abstract

泰国是以旅游业发展的国家，根据近几年的泰国旅游业数据统计分析， 发现了来泰国旅游的游客绝大多数是中国游客，中国游客为泰国旅游业带来了 极大的利益收入。 泰国北榄府古城是模仿泰国各省旅游景点的地方。可说是荟萃了各种形 式建筑，优美以及文化价值的瑰宝，因而称为“小泰国”。因此，泰国北榄府古 城是一个有趣的旅游之地，应该鼓励外国游客到这里旅游，尤其是中国游。 本论文分析在泰国北榄府古城景点里的汉语服务情况和提供汉语服务不 足之处，目前大多数的中国游客跟随旅行社到泰国北榄府古城旅游，大众传媒 在宣传泰国北榄府古城时使用汉语语种少，提供给中国游客的汉语服务少，不 能满足中国游客需求，使得中国游客得不到泰国北榄府古城信息以至于很少能 到这里旅游。所以，建议泰国北榄府旅游部门或泰国北榄府古城管理部门可以 提高关于泰国北榄府古城景点和泰国北榄府其他景点的汉语语种大众媒体所有 频道的广播覆盖率。提高对中国游客服务水平，保证正确使用汉语质量，通过 汉语大众传媒吸引中国游客来泰国榄府古城旅游。

According to the statistical analysis of tourism data in Thailand in recent years, Thailand found that the vast majority of tourists who come to Thailand for tourism are Chinese tourists. Chinese tourists have brought tremendous benefits to the tourism industry in Thailand. The Ancient City Samutprakan is a place that mimics the tourist attractions of Thailand's provinces. It can be said is a blend of various forms of architecture, beauty and cultural value of the gem, so a place has "Little Thailand" Said. Therefore, The Ancient City Samutprakan is an interesting place to visit and should encourage foreign tourists to visit here, especially Chinese tourists. This paper analyzes the service of Chinese in the Ancient City Samutprakan and the inadequacies of providing Chinese service. At present, most Chinese tourists follow travel agencies to travel to the Ancient City Samutprakan, and the mass media use it to promote The Ancient City Samutprakan fewer Chinese, less Chinese service to Chinese tourists, can’t meet the needs of Chinese tourists, making Chinese tourists can’t get the information of the Ancient City Samutprakan so few can travel here. Therefore, it is recommended that the Tourism Department of Samutprakan in Thailand or the Ancient City administration of Samutprakan of Thailand can increase the coverage of all channels in Chinese language mass media in the Ancient City Samutprakan and other sites in Samutprakan in Thailand. Improve the level of service to Chinese tourists, ensure the proper use of Chinese quality, and attract Chinese tourists to visit The Ancient City Samutprakan through the Chinese mass media