“Knowing our enemies, knowing ourselves, we have always won the battles.” However, many leaders often stumble over their legs like the hair that blocks seeing the mountains especially when we have not learned enough to ...

This study explores the challenges and opportunities faced by Huachiew Chalermprakiet University (HCU) students within the gig economy, where the rapid expansion of digital platforms and flexible work models in Thailand ...

In this research, we investigated the critical temperature (TC), gap-to-TC ratio (2ΔTC) and isotope effect exponent (α) of s-wave superconductors under high-pressure envelopments, including the electron-phonon interaction ...

The rapid growth experienced in Internet technology and social media play an important role in the lived of individuals today, causing influencer marketing to become a key strategy for business. This paper aims at examining ...

The purpose of study is to determine the impact of enterprise digital transformation on employee job satisfaction. Based on the quantitative research method, the appropriate factors of digital transformation and job ...

This study examined the factors influencing the firm performance under circular economy principle using Thailand packaged food industry context. We hypothesized that the firm performance under circular economy optimized ...

Introduction: Local food, which represents a country’s culture, can be gradually forgotten due to various factors. This study investigated the perceived value of local food and the influence of gender on consumer behaviour ...

Manufacturers and consumers have become increasingly aware of the environmental impact of manufacturing and consumption. However, most businesses lack the commitment to adopt sustainable practices and transform themselves ...