随看社交媒体普及,大学生使用短视频软件的频举日益增加,伴随的问问题也日益凸显。本研究以华侨崇圣大学学生为对象,采用描述性研究法、文献研究法、问卷调查法和观察法展开调研。通过线下问卷调查,收集188份有效样本,分析其短视频软件使用现状,聚焦使用时长、习惯,情绪和行为结果四个维度,探究问题根源。研究发现社会、学校和个人层面的因素是影响泰国高校学生短视频使用的主要因素。基于此,研究从社会、学校及个人角度提出改进建议, 旨在帮助学生优化短视频使用体验,促进学习与生活平衡。
With the popularization of social media, university students are using short video software with increasing frequency, and the accompanying problems are becoming more and more prominent. This study takes the students of Huachiew Chalemprakiet University as the target, and uses descriptive research method, literature research method, questionnaire survey method and observation method to carry out the research. Through offline questionnaires, 188 valid samples were collected to analyze the current situation of their short video software usage, focusing on four dimensions: usage duration, habits, emotions and behavioral outcomes to explore the root causes of the problem. The study found that I was factors at the social, school, and individual levels are the main factors affecting the use of short videos among Thai university students. Based on this, the study suggests improvements from the social, school, and individual perspectives, aiming to help students optimize the experience of using short video apps and promote learning-life balance.
