Abstract:
The purpose of this study is to determine the influence of online recruitment platforms on college students’ job-seeking behavior. This article conducts a literature review on the influencing factors of online recruitment platforms and job-seeking behavior. Based on quantitative research method, 412 students of Weifang University of Science and Technology in China were surveyed by online questionnaire. The study used multiple linear regression analysis to analyze the relationship between Perceived Platform Quality, Individual Characteristics, and Job-Seeking Behavior. The results of hypothesis testing show that Ease of Use and Variety of Content have statistical significance at the 0.05 level positive effects on Browsing Behavior and Application Frequency, while Platform Trust and Variety of Content have statistical significance at the 0.05 level positive effects on Continued Use Intention and Communication Behavior. These findings show that online recruitment platforms can have a positive impact on college students’ job-seeking behavior.
