泰国国家艺术博物馆是泰国重要的文化旅游目的地。该馆的建立旨在收集、保存和传播诗 丽吉王后研究院的高品质手工艺品，在传承泰国艺术和工艺知识、为公众和农民子女创造就业 机会以及促进泰国智慧的延续方面发挥着至关重要的作用。目前，泰国政府对中国游客实行免 签政策，使得赴泰中国游客数量持续增长。因此，在文化旅游目的地发展中文服务对于提升服 务质量和促进旅游业发展至关重要。 本研究旨在调查泰国国家艺术博物馆中文服务的现状，分析其在为中国游客提供服务方面 存在的问题和障碍，并提出改进建议。本研究采用混合研究方法，通过问卷调查和访谈收集中 国游客和博物馆工作人员的数据。随后，运用描述性统计和 SWOT 分析法对数据进行分析，以 识别中文服务的优势、劣势、机遇和挑战。
The National Arts Museum is a significant cultural tourism destination in Thailand. It was established to collect, preserve, and disseminate high-quality handicraft works from the Queen Sirikit Institute, playing a crucial role in transmitting knowledge of Thai arts and crafts, creating employment opportunities for the public and the children of farmers, and thus promoting the continuation of Thai wisdom. Currently, the Thai government's visa exemption policy for Chinese tourists has resulted in a continuous increase in the number of Chinese tourists visiting Thailand. Therefore, developing Chinese language services at cultural tourism destinations is essential for improving service quality and promoting the tourism industry. This research aims to study the current situation of Chinese language services at the National Arts Museum, analyze the problems and obstacles in providing services to Chinese tourists, and propose guidelines for improving these services. A mixed-methods research approach was used, collecting data from Chinese tourists and museum personnel through questionnaires and interviews. The data was then analyzed using descriptive statistics and SWOT analysis to identify the strengths, weaknesses, opportunities, and threats to Chinese language services.
